Of course you have a website. But is it good enough for today’s online savvy and demanding customers? Are you using a proper web content management system? Does your content reflect the needs of potential customers and highlight your strengths and experiences? Have you defined who your most important buying persona are? Is the navigation on your site logical? Is your content optimised for search engines? How are you tracking visitors to your website? Is your site responsive for mobile and tablet devices?
The “Get ready to go online” marketing package has been designed for organisations that have an online presence, but so far have only taken limited steps into the world of online marketing and are now ready to push forward. After a thorough audit of your website and online activity we will carry out research to identify the keywords/phrases that your potential customers are using when researching online. We then focus on optimising your current content and/or writing new content to include these keywords. Alongside this, we will make sure that your website is technically optimised for the search engines and will set up your analytics and webmaster tools. We will also support you with setting-up your online advertising strategy, ensuring that you are ready to start marketing your company effectively online, in order to generate more visitors to your website and to convert these visitors into leads.
Contact us, if you want to know more about this service.