Over the past decade the buying behaviour of B2B customers changed dramatically. In the past, customers generally relied on information provided to them by vendors and their salespeople. These days approximately 50%-70% of their so-called buying journey is online. Buyers now use information readily available to them through company websites, blogs, social media and forums/buyer groups to conduct their own research before deciding on a shortlist of potential suppliers to contact.
It will become more common for you to engage with a potential new customer when he or she is already in the end phase of their buying journey. This makes it much more difficult to have an influence on their buying decision. On top of this, many buying decisions are taken without you being aware of it. This could even be the case amongst your current customers!
This radical change in buying behaviour – from a seller’s market to a buyer’s market, means that you have to change the way that you conduct your sales and marketing. Through your website content, search engine optimisation, online advertising, social media and webinars and by smart integration of traditional and modern marketing, you need to attract potential new customers to you, win their interest in your company and your services and ‘nurture’ leads into sales opportunities. According to Eloqua.com, 78% of B2B buyers now start their research with online search, which demonstrates how important it is that you not only have a website that is well designed and has good quality content, but it is also essential that it is easy to find by the people that you want to do business with.
By offering relevant content, being an expert in your market segment and by having a unique proposition, you will be able to attract potential new customers and position yourself as a trusted advisor.
For all the reasons mentioned above, marketing has changed from carrying out sporadic campaigns to making sure that you communicate with your target market and potential buyers (on a personal level) at all times. Marketing is something that you do every day, it is always ON!
Are you ready?
QBS Marketing Services help partners to develop a concrete marketing plan and support partners with the development and execution of marketing campaigns.
We support partners with developing the right online marketing activities, content and lead generation campaigns, generating new sales opportunities and thus customer adds and revenue.
One of the questions is whether your organisation will be able to develop this new, modern marketing and sales approach yourself and by doing so, successfully influence the buying process in your market segment. Since we started, our marketing experts and the marketing partners that are part of our ecosystem have successfully supported our sales affiliates with all aspects of their marketing. This has included the successful development of Go-to-Market strategies, setting up marketing communications plans, conducting events, developing content, improving online performance and of course generating qualified leads.
The majority of our partnes’ activities have been “single campaigns” and, although they can provided good results, we feel that you will benefit more if you develop a well thought out integrated approach, which combines various marketing activities that truly provide a better and longer lasting result.
Marketing Business Packages
In order to support the marketing activities of your organisation in a better and more structured way, we have developed a broad portfolio of services and also bundled these services in various marketing business packages. These packages provide you with a structured approach around themes such as Online Marketing, Content Marketing and Lead Generation. Of course we also offer our individual solutions in these areas, so we can support the needs of every partner. On the next pages you will find more information about our Marketing Business Packages and the various individual services.
Marketingbudget
And finally, we do not only provide you with great marketing services, we also provide you with marketing funding. We provide our partners with a marketing budget of up to 5% (depending on Service Level) over the perpetual license value that you order from us. Next to this Advanced and Extended partners can earn extra marketing budget based upon year over year license growth. Looking at the average marketing budgets of our partners, this represents an average increase of about 25% and provides you with a great start to improve your marketing success!
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While I was checking our last revenue numbers for […]
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What Dynamics CRM partners can expect from eXtreme 365
eXtreme 365 is the annual event for Microsoft Dynamics […]
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QBS group CfMD Service
The “Certified for Microsoft Dynamics NAV” (CfMD) logo is […]
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The IT Channel Company and MindsUnited sign strategic agreement
Leusden and Amsterdam, February 7th, 2017 – The IT Channel […]
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What is your Top-5 Microsoft Dynamics capacity killers?
Well regarded, Microsoft Dynamics partners are capacity organizations. For […]
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Part 1 – Microsoft Dynamics Development Preview
Microsoft released during Christmas an Azure Virtual Machine where […]
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QBS group next phase of growth.
As we go in to Dynamics 365 we have […]
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QBS group next phase of growth.
As we go in to Dynamics 365 we have […]
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Michael Hartmann shares his vision for 2017
When it comes to mission statements, simplicity is king […]
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What is the Dynamics 365 opportunity
There is a lot of excitement but also question […]
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“With AppSource, partners can get a much greater return on their IP”
Exclusive interview with Paul White. Paul White is worldwide […]
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Phillip Vandervoort (Proximus) appointed as Chairman of the Supervisory Board TICC
The IT Channel Company (TICC) appoints Phillip Vandervoort as […]
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Fantastic new opportunities for Dynamics partners why and how you can join the CSP program
The Microsoft Cloud Solution Provider (CSP) program offers Microsoft […]
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The IT Channel Company modifies management structure to match rapid growth
Leusden, 6 December 2016 – The IT Channel Company (TICC) […]
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Microsoft Dynamics 2017 is here!
We’ve come a long way with Microsoft Dynamics NAV […]
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Why you should care about Extensions in Dynamics NAV
The Extensions packages were introduced with Dynamics NAV 2016 […]
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“Over the next 6 to 12 months we will have parity between the Dynamics 365 Business Edition and Dynamics NAV”
Exclusive interview with Marko Perisic. Marko Perisic is the […]
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Grupo Choice about Marketing Services
Choice is a business group which has more than […]
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“Our alliance with QBS group has been very important in the development of our business strategy.”
In Sofkia we know that there are not two […]
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VS Sistemas “QBS group helps us build our road to success.”
The strategy of VS Sistemas is to improve its […]
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C2IT Business Solutions about QBS group
C2IT Business Solutions is a part of C2IT A/S. […]
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We are once again part of a NAV community
Herke ICT Group is a Dutch reseller of Microsoft […]
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Order Directions EMEA 2016 Business Report now
Being a Dynamics NAV partner in todays market is […]
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10 TIPS to improve your website
In today’s “new world”, Marketing is the new sales. […]
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After Directions EMEA 2016, Microsoft Dynamics NAV partners face crucial decisions on their future
As a longtime Microsoft-observer with a perspective geared toward […]
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QBS group helps you to really understand CSP!
The new Cloud Solution Provider (CSP) program is going […]
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Directions EMEA: it’s almost here!
This year QBS group is a Gold Sponsor of […]
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Which sales competencies do you need for success in a cloud world?
Today’s buyers of business applications buy in a different […]
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What Dynamics NAV Partners Can Expect from Directions EMEA 2016
DIRECTIONS is the annual event for Microsoft Dynamics NAV […]
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Important ERP lessons that CEO’s can learn from “naive” students
I’ve delivered a guest lecture at the Haagsche Hogeschool […]
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Making winners out of users
Do you want to bring more value to your […]
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QBS group appoints former Microsoft SMB global partner sales lead Michael Hartmann as CCO
QBS group (“QBS”), part of The IT Channel Company […]
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WPC 2016 Notebook: A look back at 11 big stories for Microsoft Dynamics partners
As a longtime WPC-observer with a perspective geared toward […]
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What is the Microsoft CSP Program?
In order to be successful in a Cloud first, […]
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The Most Important Takeaways from WPC 2016
Watch the recording of the webinar on 19 July […]
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The WPC 2016 Business Report
From 10 to 14 July the Microsoft Worldwide Partner […]
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QBS group receives prestigious Microsoft 2016 Inner Circle Award
For the 3rd year in a row QBS group […]
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What can Microsoft Dynamics partners expect from WPC 2016?
Microsoft expects more than 15,000 participants from over 150 […]
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Microsoft Partner Network changes competencies (MPN Evolution)
Microsoft is changing its program for a large number […]
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Microsoft Partner Network changes competencies (MPN Evolution)
Microsoft is changing its program for a large number […]
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Microsoft WPC 2016: Webinar and Business report
From 10 to 14 July the Microsoft Worldwide Partner […]
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The fact that we belong to a larger organisation gives our customers security.
Verito delivers Microsoft Dynamics NAV to charity organisations and […]
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Start with automated testing in Dynamics NAV
Nothing is holding you to get started with automated […]
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Top 3 unutilized arguments to select Dynamics NAV
Research learns us that Microsoft Dynamics partners show up […]
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QBS group has joined the Microsoft® Cloud Solution Provider (Indirect CSP) program
Recently, QBS group has become a Microsoft Indirect CSP […]
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Four reasons why you should add Dynamics CRM to your Dynamics NAV offering today!
We live in the era of the customer. Nowadays, […]
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What Dynamics NAV Partners must change NOW
Nowadays, new market-distorting business models buzz around. The so-called […]
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Adfocom “Partner Care saved us a lot of time.”
Adfocom is an IT service provider based in Alphen […]
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Renew and integrate your Marketing and Sales process
In today’s world, the ‘old’ guidelines for sales don’t […]
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Strategic Offer or Cash Cow – Is your ERP system in a Dead End Street?
2016 Will be the year in which the software-as-a-service […]
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Partner Master Class presents at eXtremeCRM EMEA event in Warsaw!
The majority of the Dynamics CRM partner community in […]
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Top 7 Tips for Creating a Successful Newsletter
Email marketing is a medium that has been pronounced […]
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The most overlooked cost item in ERP system selection
During ERP system selection, the various costs and possible […]
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NavAzure: “We are a small company with a great organisational support base”
NavAzure is a newly established company, which currently one […]
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Eduard Dell appointed as Area Lead DACH
Following the market entry of QBS group as Microsoft […]
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Free NAV Webinars by To-Increase
Our ISV partner To-Increase will host a series of […]
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Free NAV Webinars by To-Increase
Our ISV partner To-Increase will host a series of […]
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Make Money Using ISV Solutions
Nowadays, as a Microsoft Dynamics partner you can’t do […]
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Without the help from QBS group we wouldn’t have succeeded.
Blisss is a Dutch reseller of Microsoft Dynamics NAV. […]
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QBS group acquires Master VAR activities of Konica Minolta IT Solutions GmbH
QBS group expands her activities to Germany and now […]
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Cloud SureStep Content Now on the DLP!
Cloud SureStep courses are now available on the Microsoft […]
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QBS group partners Rainbow Solutions and Quadira join forces
Rainbow Solutions has started a full partnership with Quadira […]
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Creative Ways of Dealing with Your Capacity Problem
A lot of Microsoft Dynamics partners are dealing with […]
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Mobile friendly website for QBS group
Our website is now easily accessible for users of […]
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Mobile friendly website for QBS group
Our website is now easily accessible for users of […]
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Why every Dynamics ERP partner should embrace Dynamics CRM
We live in a world where the customer is […]
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Microsoft Dynamics NAV 2015 Feature Comparison
When it comes to upgrading your clients to the […]
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How to survive Mobilegeddon?
On the 21st of April 2015, Google released a […]
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What Dynamics NAV Partners can expect from Directions EMEA
In the first week of October you can find […]
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How Buyers Buy… and four ways Marketing can help them choose you
This time I wanted to share an interesting article […]
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Marketing and the Buying Journey
In the past, many B2B marketers have focused their […]
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Retaining customers in the cloud
The Microsoft Dynamics channel has been busy for some […]
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Marketing made easy: ACCH
More than 15 years ago (wow I am getting […]
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Content Marketing
One of the hottest topics of modern marketing is […]
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The new role of Marketing
In the past many marketers mainly have been busy […]
