On the 21st of April 2015, Google released a major update that might have a huge impact on the mobile visibility of your website. This update has now been renamed in ‘Mobilegeddon’. If your website receives a lot of mobile search traffic via Google search and your site is not suitable for mobile devices such as smartphones and tablets, this search traffic could decrease.
What is a mobile friendly website?
Your website is ‘mobile friendly’, when your pages are easy to read and easy to navigate, without a need to zoom in or to flip your device.
How important are these visitors who visit your site via a mobile device?
Of course, as owner of the website, you are the only one who can give the right answer. But there is a clear trend that mobile usage is substantially growing.
In the Netherlands there are as many smartphone as laptop users and the number of people with a tablet equals the number of people with a desktop computer. In the United States 94% of the people search via the smartphone. And 77% of all mobile searches is carried out at home or at work, thus in places where probably also desktop computers are present.
Google rates ‘mobile’ so important, that ‘mobile friendly’ is now included in the search results.
What should you do now?
Step 1 Test your website on mobile friendliness
If you want to be sure your website is mobile friendly, check your site with the mobile-friendly test of Google.
Step 2 Determine the impact of the “Mobilegeddon” update on your mobile traffic.
If your website doesn’t pass this test, determine how big the impact is on the number of visitors to your website.
Google Analytics lets you see the impact of organic search traffic via mobile devices in the period before and after the 21st of April. Now you can determine if this impact justifies an investment in for example a responsive website.
NOTE: If you want to know how to generate this insight via Google Analytics, contact QBS group.
Step 3: Make your website mobile friendly
If you decide that you should invest in a mobile friendly website, you can choose from four strategies, depending on your budget and degree of urgency:
Convert your existing desktop website into a responsive version.
Launch a mobile site next to your existing desktop website.
Replace your existing website entirely with a new, sustainable, adaptive or responsive website.
Make your most important pages responsive first.
Decide how your organisation and your visitors experience a mobile site.
Do they see mobile as an extension of the regular website or is mobile an important starting point?
Is it all about sales and conversion or do you just want to inform your visitors?
Probably, you are already informed about this by your web builder and maybe you have already received several offers for the development of a new website.
Important in determining the right choices, decide what you want to achieve with your mobile site. What is your primary goal and how will this mobile website contribute to achieving this goal?
QBS GROUP CAN SUPPORT YOU
If you want help or want to know more about, how to survive Mobilegeddon, please contact QBS group. Together with our specialists and our network we can help you.
How to inspire your customers as an IT Business Partner?
These days, IT innovation develops faster than ever before […]
White Paper – Microsoft Dynamics 365 the perfect platform for digital transformation in the mid-market
At QBS group we’re all about Dynamics partners – […]
Directions EMEA 2018 Business Report
This unique report features a broad but insightful and independent business reporting on the happenings at DIRECTIONS EMEA 2018.
Microsoft Dynamics 365 – the perfect platform for new business ventures
Microsoft has thousands of business partners. Is this market not the red ocean?
The new requirements for CSP Direct: Is license administration part of a Microsoft Dynamics partner’s core business?
Microsoft is changing the rules of the Cloud Solution Provider […]
Dynamics 365 for Sales Acceleration Program – Reference MKB365
MKB365 has set up a separate business model for implementation […]
What can Dynamics CRM Partners expect from eXtreme365 EMEA 2018?
eXtreme 365 is the annual event for Microsoft Dynamics […]
Looking back at 2017
As we close our books on 2017, we start […]
But do I really need to blog?
If you want to be noticed and visible online […]
GDPR … and what now ?
Starting from 25 May 2018 there is going to be a […]
Stand and Deliver, your customers will be mine!
Upgrade your Customers NOW! Or Someone else WILL.
Position NAV as stepping stone for more Dynamics 365 ‘Tenerife’ deals
Since the introduction of the Dynamics 365 Business Edition in the US and Canada late 2016, the position of Dynamics NAV is under pressure! Competitors took the chance to position NAV as an old-fashioned solution and that’s a direct threat to your NAV business!
Exclusive interview with Jeff Edwards Director for ERP Channel Strategy Microsoft
“If you’re an ERP partner not selling CRM, and not having a focus on verticals in 2018 – I don’t know what you’re doing”
Dynamics 365 for Sales Acceleration Program
Pośredni dostawca CSP
Jako odsprzedawca firmy Microsoft zastanawiasz się nad nawiązaniem współpracy […]
DIRECTIONS EMEA 2017 business report is available now!
Never before it was so important for Dynamics partners […]
Business Edition is off – long live Tenerife!
Our team is just getting back from Directions in […]
Directions EMEA 2017 in Madrid: Microsoft shares core beliefs that Dynamics SMB partners can embrace
As a longtime Microsoft-observer with a perspective geared toward […]
Our Build or Buy Agenda
When I joined QBS group a year back, it […]
Directions EMEA 2017 Madrid
Find here all the information you as Microsoft Reseller […]
Reflections on this weeks announcements from Microsoft
One of our founders summarized this week plain and […]
The CSP Direct model is like an iceberg
We noticed that the market is changing, our clients are, more and more, requesting a subscription based approach. This allows them to not have their own services nor the hassle.
Do you know your new competitors with Dynamics 365 for Financials?
The new kids-on-the-block with outsell you on Dynamics 365 […]
Are you using marketing as a panic button?
If you are, you are definitely not alone. This […]
What is the Microsoft Cloud Solution Provider Program (Microsoft CSP)
The Microsoft Cloud Solution Provider Program (CSP) enables partners to directly manage their entire Microsoft cloud customer lifecycle.
Get yourself a niche, in order to be successful
At QBS group we believe that our partners deserve […]
Grupo Choice about Marketing Services
Choice is a business group which has more than […]
“Our alliance with QBS group has been very important in the development of our business strategy.”
In Sofkia we know that there are not two […]
VS Sistemas “QBS group helps us build our road to success.”
The strategy of VS Sistemas is to improve its […]
C2IT Business Solutions about QBS group
C2IT Business Solutions is a part of C2IT A/S. […]
10 TIPS to improve your website
In today’s “new world”, Marketing is the new sales. […]
QBS group helps you to really understand CSP!
The new Cloud Solution Provider (CSP) program is going […]
Making winners out of users
Do you want to bring more value to your […]
WPC 2016 Notebook: A look back at 11 big stories for Microsoft Dynamics partners
As a longtime WPC-observer with a perspective geared toward […]
What is the Microsoft CSP Program?
In order to be successful in a Cloud first, […]
The fact that we belong to a larger organisation gives our customers security.
Verito delivers Microsoft Dynamics NAV to charity organisations and […]
Adfocom “Partner Care saved us a lot of time.”
Adfocom is an IT service provider based in Alphen […]
NavAzure: “We are a small company with a great organisational support base”
NavAzure is a newly established company, which currently one […]
Make Money Using ISV Solutions
Nowadays, as a Microsoft Dynamics partner you can’t do […]
Without the help from QBS group we wouldn’t have succeeded.
Blisss is a Dutch reseller of Microsoft Dynamics NAV. […]
Creative Ways of Dealing with Your Capacity Problem
A lot of Microsoft Dynamics partners are dealing with […]
Co ludzie mówią o QBS group
Owner en Co-founder at MKB365
Since the start of our company 4 months ago, we have already completed 12 Dynamics 365 for Sales implementations.