Stand and Deliver, your customers will be mine!
NAV
QBS group
Sales
Strategic
Upgrade your Customers NOW! Or Someone else WILL.
One of the biggest risks for any business, particularly business software vendors, is the potential loss of customers. Customers are your bread and butter and they are what helps keep your businesses ticking, the lights on and gets you that recurring revenue that helps you survive.
So, if you want to keep hold of those customers then you need to make them feel special. You have to make sure that they are not tempted away by some flash looking ‘dandy highwayman’, who we’re all too scared to mention, who spends lots of cash in grabbing their attention. Especially after so many years of your hard work to build that relationship.
To keep the dandy highwayman at bay, as a software vendor you need to show that you have your customers best interests in mind. When your customer starts to experience a problem, they should turn to you FIRST – even if you aren’t able to directly provide the solution. This though is good as you can help the client select the right product that doesn’t affect their existing solution and supports their infrastructure. This builds the bond and positions you as their trusted advisor.
However, what your customer (and you) may not realise is that maybe their problems can be solved by upgrading to the latest version of their existing solution. Keeping them up to date with the latest technologies is critically important so they understand what is available to them, how they can avoid risks such as not being compatible with other software upgrades and data protection. Because if you aren’t doing this that dandy highwayman will be lurking in the bushes to jump out and just steal them.
With the release of NAV 2018 those customers that are using anything older than the latest release are at risk of going to another reseller for the upgrade or worse still moving away from your product altogether. Your biggest advantage over the dandy highwayman is that you should already understand the customer’s needs. You will be able to advise them what is best for their business. You can also explain the knowledge gaps that other vendors may not be able to fill should they switch, such as moving away from your IP.
You need to think about how you should be informing your customers about what they have available to them and how easy it is for them to upgrade to the latest version when you use QBS Upgrade services. But what makes this even easier is that your customer can spread the cost of that upgrade monthly instead of a big capital investment. With the combination of QBS Upgrade services and the access to lease/loan through QBS Finance there is no reason for them to be on anything other than the latest version.
If you don’t know it by now there is still plenty of potential for you to generate revenue from those customers, especially your legacy customers. That’s all it takes is to spend a little time making your customers aware of the future potential of the business by upgrading to the latest technology. Better you earn that income than the rogue with white striped face who doesn’t care about the customer’s best interests.
So, Stand and deliver stop making those excuses and provide your customers with some extra special services.
If you grew up in the 1980s then you should know to what I refer, if not check this out.
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Was andere über QBS group sagen
- Michael Preiß
Geschäftsführer
“Einfach der beste Preis, der je für das Hosting von Dynamics NAV bzw. Business Central gesehen wurde.”
- Marius Giovanelli - service4work IT Solutions GmbH
Geschäftsführer
"Wir fühlen uns durch QBS sehr wohl mit der Betreuung und gut in die Microsoft Welt aufgenommen."
- gbedv GmbH & Co KG - Georg Böhlen
Geschäftsführer
“Unsere Dynamics Upgrade Projekte schnell und zuverlässig umgesetzt.”
- Ferry Schrijnewerkers
Owner en Co-founder at MKB365
Since the start of our company 4 months ago, we have already completed 12 Dynamics 365 for Sales implementations.
- synko - Markus Köhler
Geschäftsführer
"Die QBS group hat uns vom ersten Tag an unterstützt und wir merken, dass die QBS möchte, dass wir erfolgreich werden."
- SONAPRO - Helmut Bernhart
Geschäftsführer
"An der Zusammenarbeit mit der QBS schätzen wir besonders den persönlichen Kontakt über unsere Ansprechpartnerin."
- ABILITY - Roland Wilhelm
Geschäftsführer
"Bislang wurden die Erwartungen und Hoffnungen in die Zusammenarbeit erfüllt. Das komplette QBS Team ist sehr zuverlässig."
- anaptis - Markus Thyen
Geschäftsführer
"Als wir das QBS group Konzept kennengelernt haben, hat man offene Türen eingerannt. Unsere Erwartungshaltung wurde voll erfüllt."
- acadon - Klaus Fander
CEO
"Ich kann mit gutem Gewissen sagen, dass jeder Partner für sich einen Nutzen aus der Partnerschaft mit QBS group ziehen kann."
- vinor - Rainer Vincke
Geschäftsführer
"Wir erhalten Informationen schneller und haben durch QBS Zugriff auf vielfältiges Know How auch aus anderen Branchen."
- Joaquim Antón Gimeno
GRUPO CHOICE
"Our relationship with QBS group allows us to improve our marketing strategy."
- Herke ICT Group- Karing Buzing
We are once again part of a NAV community.
- Owe Loonstra - Verito
Manager Sales & Marketing
The fact that we belong to a larger organisation gives our customers security.