QBS group CfMD Service

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The “Certified for Microsoft Dynamics NAV” (CfMD) logo is the highest decoration awarded by Microsoft for ERP solutions based on Microsoft Dynamics NAV (Navision). Microsoft imposes the most stringent requirements on awarding solutions with this award. Certify your Microsoft Dynamics solution and win more business.

Availability
From February 1st, 2017 for all QBS group-Partners

Why should you buy this?
Earning the CfMD logo is a time-consuming process which needs a lot of experience – we have the experience and can help you to speed up the process, pass the SoftwareSolutionTest (SST) and get certified for Microsoft Dynamics.

Who is it for?
All partners who want to acquire or renew a CfMD certification

Description
For a successful certification your solution has to meet a lot of requirements. The QBS group CfMD Service will help you to prepare your solution. We will check all the requirements and manage the contact to Lionbridge and 1ClickFactory. We’ll assist in creating the documentation, help-files and many more tasks to prepare for the SST. Furthermore we’ll escort you through the SST to get the CfMD logo and – of course – we will do the yearly recertification process with you.

Engagement Format
The QBS group CfMD Service will have the following format:

  • Requirement call
  • Check available documentations against the requirements
  • Onboarding the CfMD process
  • Guidance on Software Solution Test
  • Re-Certification

The service will be delivered online in English or German.

Price

  • SST at 1ClickFactory € 800
  • 30 Quattro’s/hour (expected 5 to 10 hours – depending on solution)

Next step
For more information and registration email: tneusser@qbsgroup.com

The IT Channel Company and MindsUnited sign strategic agreement

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Leusden and Amsterdam, February 7th, 2017 – The IT Channel Company (TICC) – via it’s division Quattro Business Solutions (QBS) world largest Value Add SMB Distributor for Microsoft Dynamics – today announced a new strategic partnership. The partnership will combine QBS’ distribution capabilities and ERP expertise with MindsUnited’s leading CRM knowledge, tools and services to be the first mover in delivering Microsoft Dynamics 365 cloud solutions. In addition QBS has acquired a stake in MindsUnited under this strategic collaboration agreement.

“We are very proud of the cooperation we have agreed on with QBS. As a business-to-business software company with a focus on Microsoft Dynamics 365 CRM solutions for partners and SMB customers, this strategic partnership allows us to unite our innovative CRM services with the marketing and distribution capabilities and ERP expertise of QBS. Together we will create an even better proposition for our partners and SMB customers. In this way we will be well positioned to lead the “Digitalisation of SMEs” and drive forward our market leadership in the Dynamics 365 area” says Arjen Jansen, CEO at MindsUnited.

MindsUnited is a leading international ISV in the Dynamics CRM channel, best known for its two offerings, both aimed at improving “customer activation” and ease of use of Dynamics CRM/365:

  • JumpStart 365 – easy activation of CRM including process design & user setup
  • CloudChains 365 – tool to connect Dynamics CRM to third-party software

“Our next step is to make our valuable services portfolio CRM ready and then open that portfolio to the Dynamics CRM channel,” said QBS Group partner Guus Krabbenborg in a statement.

Louis Rustenhoven, CEO at TICC, also emphasises the importance attached to the digitalisation of small to medium sized businesses and the leading role of the Microsoft partner community in this respect: “With this collaboration we once again underline our commitment to our QBS partners in driving forward digitalisation in the SME sector. MindsUnited is an innovative Independent Software Vendor specialised in CRM with whom we will work very closely together to provide benefit to our partners. The combined service offering will be further developed within the framework of this strategic agreement and make us the leading Dynamics 365 distributor for Europe.”

And  as part of their partner recruiting effort QBS has also hired former Microsoft Dynamics lead in The Netherland Richard de Goederen as their new Partner Recruit Lead.

Together with her partners MindsUnited and Dynasource QBS group will be present at eXtreme 365 EMEA in Lisbon in March.

QBS group next phase of growth.

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As we go in to Dynamics 365 we have learned from the Microsoft Strategy that NAV and CRM are no longer two distinguished workloads. Bringing together ERP and CRM into Dynamics 365

We are convinced that Microsoft has a very strong agenda for Business Applications in the cloud that is unique. The Dynamics 365 strategy is superior to competitive platforms integrating not only business applications, but also connecting them to the data cloud with Azure and productivity cloud with Office 365.

This is a big opportunity to bring partners currently focusing on the competitive platforms to the Dynamics platforms. We received positive feedback around services from our partners to grow their business, that’s why we are inviting CRM and Office 365 partners to join our network and take advantage of our services.

To provide the right services to these partners we are happy to announce that Richard de Goederen is joining QBS group as our new European Partner Recruitment Lead of QBS group. In this role, de Goederen will play an important role for QBS group in its next phase of growth. Before beginning at QBS group, he was the Dynamics Lead in Microsoft Netherlands.

We are extremely pleased that in his new role with his experience and vision he will make an important contribution to our future plans.

Richard de Goederen: “With the introduction of Dynamics 365 I see great momentum for partners to capitalize on the by Microsoft long foreseen evolution of integrating back- and front office applications, as well as blending unstructured and structured data in one holistic user experience. Building an eco-system around this value proposition and enabling partners through QBS services is definitely something I look forward to”.

QBS group will join eXtreme 365 in Lisbon from the 13th till the 17th of March.

Phillip Vandervoort (Proximus) appointed as Chairman of the Supervisory Board TICC

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The IT Channel Company (TICC) appoints Phillip Vandervoort as the Chairman of the Supervisory Board. With the appointment of Vandervoort (55), TICC, value-added distributor of ICT solutions for the SME segment, expects to take the company to a new growth level.

In addition to his position as Chairman of the Supervisory Board of TICC, Vandervoort is the Chief Consumer Market Officer for Proximus (formerly Belgacom), one of the largest telecom and ICT providers in Belgium. He previously gained extensive experience as Microsoft’s General Manager. ‘Vandervoort’s international experience with Microsoft and his broad range of knowledge relating to cloud applications inspires our trust to have found an eminently suitable candidate as an independent and advisory Chairman,’ says Louis Rustenhoven, Chairman of the Executive Board of The IT Channel Company.

‘We see a clear trend emerging that companies are starting to use cloud services to anticipate quickly changing business models. The IT needs of SMEs in particular are expanding at a fast pace. Service providers need help to cash in on this development,’ says Vandervoort.

The new Chairman sees TICC as a powerful potential international player in this market evolution. ‘TICC proved to have sufficient in-house dynamics to achieve further short-term growth. I am looking forward to becoming a powerful sparring partner to TICC’s shareholders and management and help realise this ambition’.

The IT Channel Company modifies management structure to match rapid growth

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Leusden, 6 December 2016 – The IT Channel Company (TICC) has appointed Michael Hartmann as the new CEO of QBS group. In this role, Hartmann will lead QBS group in its next phase of growth. Before beginning at QBS group, he was responsible for Microsoft’s SMB business in EMEA, and he was the global leader of the Dynamics SMB Partners within Microsoft. Hartmann joined QBS as CCO earlier this year.

Simultaneously, Board member and former CEO Joop van Voorthuijsen becomes Chief Strategy Officer (CSO) and will focus on the Dynamics 365 / OneBizz strategy and the Microsoft Indirect CSP (Cloud Services Provider) programme. Louis Rustenhoven, Chairman of the Board at The IT Channel Company: “We highly appreciate what Joop has done for The IT Channel Company. QBS group was launched under his leadership, and has grown rapidly to more than 375 partners in 15 countries. We are extremely pleased that in his new role as CSO with his experience and vision he will make an important contribution to our future plans.”

Hartmann will be responsible for the distribution of the Microsoft Dynamics portfolio. QBS group expects stable growth in the years ahead, both in terms of portfolio and footprint.“The IT Channel Company has grown over the past three years from 6 million Euros in sales to 55 million,” notes Louis Rusthoven. “We decided to adapt the company to match this growth, and to take the next step towards professionalising The IT Channel Company. This way we can continue the upward trend. The new augmentation to our management readies us for the future.”

Microsoft Dynamics 2017 is here!

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We’ve come a long way with Microsoft Dynamics NAV since the old Navigator days. On Thursday, November 24. the next version of Microsoft Dynamics NAV (2017) launches, with enhancements like.

At QBS group we’re committed to make you get up to speed with the latest version as fast as possible. That’s why we offer strategy sessions such as the QBS Talk Why you should care about Extensions in Dynamics NAV. and NAV update webinars NAV update webinar about NAV 2017. Giving you the information you need to get ready to deliver Dynamics NAV 2017.

See also

QBS group Service: Dynamics Upgrade Service

Cloud SureStep op Dynamics Learning Portal

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De trainingen van Cloud SureStep zijn nu ook beschikbaar op de Dynamics Learning Portal (DLP) van Microsoft.

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Het Cloud SureStep trainingsprogramma ondersteunt partners bij de overgang naar clouddiensten. De inhoud van de training is geschikt voor medewerkers op managementniveau, sales, marketing en consultancy.

QBS group partners met een ‘Advanced’ en een ‘Extended’ Service Level Agreement hebben toegang tot deze website. Meer over onze Service Levels

Bent u klaar voor de Cloud?

QBS group ondersteunt u met de volgende diensten:

  • Marketing & Lead Generation
  • Cloud SureStep Training and Certification
  • Cloud Azure deployment
  • Licensing questions
  • OneBizz – One integrated business software solution – www.onebizz.com

Ga naar onze website voor meer informatie over onze diensten of vraag het uw Partner Account Manager.

Naar de Microsoft Dynamics Learning Portal voor Cloud SureStep

Order Directions EMEA 2016 Business Report now

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Being a Dynamics NAV partner in todays market is like dancing on a volcano. The recent announcements around Dynamics 365 will make this effect even stronger! These days, Dynamics NAV partners face the biggest challenges ever in their companies history.

The combination of cloud, subscription pricing, new types of competitors, continuous innovation and the changing buying behavior invite business owners and their shareholders to explicitly step out of their comfort zones.

These trends call for new entrepreneurship, new business models and ongoing change. The question however is whether the current partner channel is ready, able, and willing to do so. If you want to read and learn more about this, order the Directions EMEA Busniess report now.

In this Business Report we have covered not only the keynotes at Directions EMEA 2016, but also various technical, functional and business sessions:

  • The business strategies around NAV 2017 and Dynamics 365
  • Dynamics 365 – Product, Positioning and Pre-sales
  • Dynamics NAV 2017 – core messages
  • Dynamics NAV 2017 – miscellaneous
  • Extensions

On top of that exclusive interviews with:

  • Paul White, worldwide Dynamics SMB Lead
  • Marko Perisic, R&D manager for NAV 2017 and Dynamics 365
  • Lotte Cordt Ihlemann and Jennifer Dorsey, Senior Marketing managers for Dynamics NAV

This unique and valuable report is bought by leading Dynamics partners from all over the world.

Can you afford to miss on this important business report?  Order now

Directions EMEA: it’s almost here!

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This year QBS group is a Gold Sponsor of Directions EMEA, the biggest event for the NAV Community, taking place in Prague from 12 to 14 October.

We are there with our QBS team to inform Dynamics NAV partners about our services and added value. Please visit our booth at G1.

We will also deliver a number of presentations on Directions EMEA, you can find more information here. Afterwards, Guus Krabbenborg will write a Directions EMEA report. We will inform you about that through our newsletter.
Are you going to Directions EMEA and do you want to know what to expect? Read Guus Krabbenborg’s preview blog for all the highlights.

To Guus Krabbenborg’s Directions EMEA 2016 preview blog

Bestel CRM Online en Office 365-licenties via QBS group

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QBS group is sinds kort Indirect CSP distributeur. Deze status is voorbehouden aan een select aantal distributeurs en wij zij er trots op dat wij daar nu één van zijn.

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Voor u betekent onze Indirect CSP status dat u Dynamics CRM Online en Office 365 licenties nu ook via QBS group kunt aanschaffen. Erg overzichtelijk, want u ontvangt dan één inkoopfactuur voor al uw licenties. En makkelijk, want wij bieden u ook support voor deze producten.

Wilt u bestellen? Dat kan via het Order, Provisioning en Billing platform dat wij voor u hebben ingericht. Bekijk de opname van de webinar om te zien hoe deze werkt. Voor toegang kunt u contact opnemen met onze Partner Service Desk.

Bekijk de webinar (download via Partner Portal)

QBS group appoints former Microsoft SMB global partner sales lead Michael Hartmann as CCO

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QBS group (“QBS”), part of The IT Channel Company (“TICC”), in Leusden appoints Michael Hartmann as Chief Commercial Officer per October 1st 2016.

For the coming years QBS expects a strong growth, both in footprint and services portfolio in which Michael’s experience and background will be of great value. Michael Hartmann (54) has extensive experience in the ICT sector and had several leading management positons at Microsoft. Prior to joining TICC Michael was the European Middle East and Africa Timezone Lead for Microsoft’s SMB business as well as the Global Lead for Dynamics SMB Partners within Microsoft, recently. In this role his objective was to double the channel sales capacity for CRM Online in SMB, activate the commercial distribution and indirect CSP channel for Business Applications and building the Dynamics SMB teams.

About The IT Channel Company

The IT Channel Company was founded in 2012 as the result from the merger between ICT service providers Conceptsales and Partner Master Class. Since the start in 2012 TICC has experienced a stormy development and will reach a revenue of € 55 million in 2016. Within TICC QBS takes care of the distribution of the Microsoft Dynamics product range in Western Europe. QBS operates in 15 countries in Western Europe, serving more than 350 partners. For the coming years a solid growth is expected. QBS supports its partners with services in areas such as marketing, lead generation, sales support and consultancy, partner and customer care, hosting solutions, training and coaching. Last year QBS introduced the OneBizz proposition; a modular cloud application for SMEs with amongst others Office365 (Outlook, SharePoint, Yammer, Skype for Business), Microsoft Dynamics CRM and ERP.

De 25 waardevolste zoektermen voor Dynamics partners

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Om een goed beeld te krijgen van waar klanten via Google naar zoeken, moet gekeken worden naar de zoektermen. Welke termen vertegenwoordigen de meeste waarde in de branche?

Met behulp van de Google Keyword Planner hebben wij gezocht naar de zoekvolumes voor de 25 meest relevante termen. Door deze te vermenigvuldigen met klikprijzen kan de economische waarde worden bepaald. Resultaat is de ‘QBS top 25 zoektermen’.

Zoektermen staan aan de basis van vrijwel iedere online campagne. Als u niet weet op welke termen uw potentiële klanten zoeken zult u nooit gevonden worden. De meest waardevolle zoekterm voor QBS partners is ‘Management Information System’. Deze zoekterm is €17.820.000 euro per jaar waard. Op plaats twee staat de zoekterm ‘ERP system’, gevolgd door ‘CRM Software’. Hieronder staat de top 25.

Tabel: Top 25 zoektermen

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De 25 meest waardevolle zoektermen (jaarvolume x klikprijzen) gemeten over periode juli. 2015 t/m juni 2016 op basis van de Engelse taal en Alle locaties.

ERP en CRM in de top

Wat opvalt is dat met name ERP en CRM systemen hoog scoren in het zoekwoordonderzoek. Dit wordt veroorzaakt door de combinatie van een hoog gemiddeld maandelijks zoekvolume en de kosten per klik. Reden voor de hoge prijzen is dat een mogelijke klant veel geld waard is.

Hoge zoekvolumes en de long tail

Gek genoeg wordt plek 1 vertegenwoordigd door het zoekwoord met de laagste kosten per klik. ‘Management Information System’ dankt zijn top notering vooral vanwege het hoge zoekvolume. Dat komt omdat er niet direct naar software of systemen gezocht wordt. De bezoeker is dus vooral op zoek naar informatie en niet zozeer naar een dienstverlening.

Net als de top 1 zoekwoord bevatten de overige zoekwoorden allemaal de woorden software of system, maar deze zijn meer gericht op dienstverlening waardoor ze ook meer kosten. Afhankelijk van de branche en een specificatie van een zoekwoord betaald u dus uiteindelijk meer voor een advertentie.

Hoogste prijzen per klik

Een aantal zoektermen in de lijst staan er niet zozeer vanwege een groot zoekvolume, maar vooral vanwege de hoge prijzen per klik. De hoge prijzen per klik worden mede veroorzaakt door het feit dat een software pakket niet dagelijks wordt afgenomen.

Zoektermen _Tribal2

Gevonden zoektermen met hoogste prijs per klik

NB: dit onderzoek is tot stand gekomen door het opgeven van vele zoektermvarianten. Daarmee is niet gezegd dat we elk mogelijk topwoord hebben geraakt. Bovendien blijven klikprijzen en zoekvolumes altijd in beweging. Suggesties voor zoektermen met hoge zoekvolumes, hoge klikprijzen en per saldo hoge waardes zijn dan ook meer dan welkom.

Vraag het een online specialist

Bent u benieuwd naar welke woorden specifiek voor uw bedrijf interessant zijn? Wij kunnen u in contact brengen met een online specialist. Neem contact op met QBS group om te kijken waar kansen liggen om uw online zichtbaarheid te vergroten en uw Marketing Quattro’s daarvoor in te zetten.

What is the Microsoft CSP Program?

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In order to be successful in a Cloud first, Mobile first world, Microsoft and her partners needed not just other solutions and marketing policies, but also modernized licensing policies.

That’s why Microsoft came up with the so called Cloud Solution Provider program – in short CSP. This program helps Microsoft partner become their customers’ trusted advisors. By using CSP, partners are able to own and manage the end-to-end relationship with their customers.

Dynamics strategy officer Jeff Edwards named CSP “The license model of the future”. It’s also important for all of us to realize that CSP is a partner led model. As a matter of fact, Microsoft did some experiments with direct sales. This experiment was based on BPOS, the precursor of Office 365. However, the results of this try-out was that direct deals led to financial loss and poor customer satisfaction scores. For Microsoft another confirmation that the indirect model with partners is the best model for the company!

The main challenge for Microsoft cloud partners is to combine, package, sell, deliver and support all the value of the Microsoft stack into attractive and repeatable all-in solutions for the customers in their targeted markets. CSP heavily supports that process.

Microsoft works with two versions of CSP, called Tier 1 for the direct channel and Tier 2 for the indirect channel. This is shown in the slide below.

Dynamics partner have to choose at least one of the two models. For AX partners Tier 1 even roughly is the only recommended approach. Or partners can take both models.

Partners who select the indirect channel need to find themselves an Indirect Provider that can support them in their daily business. All the big international Microsoft distributors (“disti’s”) are offering indirect CSP to partners today. However, for Dynamics partners it’s pretty important to also look at the knowledge that these providers have from the Dynamics processes and products.

More and more Microsoft cloud solutions can only be sold through the CSP model. Dynamics 365 for example will not become part of the Dynamics pricelist, but will only be available via CSP. An extra reason for all Dynamics partners to learn more from CSP, make a choice and sign up!

Want to resell Microsoft Cloud solutions via a Indirect CSP? As a Microsoft Reseller you can start here

The WPC 2016 Business Report

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From 10 to 14 July the Microsoft Worldwide Partner Conference was held in Toronto Canada. WPC is the most important annual Microsoft partner event. QBS group was there to hear from first hand about Microsoft’s plans for FY 17 and beyond and we have once again written our unique and well known WPC Business Report.

The report features broad, insightful, and independent business reporting on the happenings at WPC especially for Microsoft Dynamics partners. The report, which consists of 46 pages of need-to-know information, is bought by leading Dynamics partners from all over the world. It is available now.

About WPC 2016

Microsoft is cool again! Over the last 2,5 years under the new CEO Satya Nadella, the company made a remarkable transition to a modern and open vendor who improved both its vision, leadership and innovation. As a result, this 2016 edition will always be remembered as the event where Microsoft announced her first real One Microsoft solution: Dynamics 365. Over time, this new solution will have a big impact on the existing Dynamics partner channels, be it AX, CRM, GP, NAV or SL and its customers. This WPC 2016 Business Report covers not only the announcement, made at WPC in Toronto. But it also gives you a detailed impression of the impact this launch will have on the individual partner businesses. Now and in the near future.

Index of the report

  1. Management summary
  2. Justification
  3. General impressions
  4. What were the messages of Satya Nadella?
  5. Partner transformation to the cloud
  6. The Microsoft CSP Program
  7. Satya’s blog on Dynamics 365
  8. Dynamics 365, Microsofts’ new end-to-end cloud business solution
  9. Exclusive interview with Marko Perisic: “SaaS alert in the SMB Market!”
  10. Exclusive interview with Paul White: “It is time for a home match!”
  11. What does the Microsoft partner of the future looks like?
  12. Conclusions and recommendations
  13. Access to the presentations
  14. Partner Conference 2017
  15. About the author

Author

The WPC 2016 Business Report is written by Guus Krabbenborg, co-founder of QBS group. This year’s report will be his twelfth annual WPC publication.

What did Dynamics partners say about previous WPC reports?

This is what some of your colleague partners said about this report:

  • “We are a loyal purchaser of these WPC reports. Where in the world can you find a solid, structured and well-informed second opinion for so little money? We always discuss the report in our board meeting. Partner Master Class and QBS help us to stay alert!”
  • “This is a great report service! It contains lots of background information that helps us better understand how to translate Microsoft’s strategies to our daily business.”
  • “I’ve only recently started in the Dynamics channel. Thanks to this WPC report I was up to date in no time of the various Microsoft strategies, her product policies and the trends in the Dynamics partner channel”

The average buyer’s satisfaction score for this report over the last 5 years was 8,6 on a scale from 1 to 10.

Buy now

Partners of QBS group will receive the WPC 2016 Business Report at no additional cost, as it is part of their membership.

For non QBS Microsoft partners the report is available for only € 400,- exclusive of VAT per partner company.

Do you want to know all about Microsoft’s plans for FY 17 and the opportunities these create for your business? Then order this report now.

Yes, I’d like to buy the Business Report WPC 2016 (for non QBS partners only).

QBS group receives prestigious Microsoft 2016 Inner Circle Award

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For the 3rd year in a row QBS group is awarded Inner Circle for Microsoft Dynamics.

For the 3rd consecutive year, Microsoft has awarded QBS group with the prestigious membership of the Inner Circle for Microsoft Dynamics. The 2016 Microsoft Dynamics Inner Circle honours an elite group of 60 of the most strategic Microsoft partners across the globe, showing high commitment to customers reflected in their business performance and high level of sales achievement. Being a member of the Inner Circle illustrates a partner’s commitment to customer satisfaction and signifies the highest quality for delivery and support of Microsoft Dynamics products.

Frank Holland, Corporate Vice President, Microsoft Business Solutions Sales & Partners: “Each year we recognize and honor Microsoft Dynamics partners from around the world for exemplary business performance. These award-winning partners represent the top 1% of Microsoft Dynamics partners in terms of sales performance, but their critical impact on the success of our shared customers is what truly stands out. Microsoft is honored to recognize QBS group for their achievements this past year and for their dedication and support of Microsoft Dynamics solutions.”

Joop van Voorthuijsen, CEO QBS group says: “I am extremely proud that we have succeeded in receiving this prestigious award for the 3rd year in a row. This award means a lot to us and is the result of great achievements by both our partners and our team. It is a collective result that our group has reached during our journey as Microsoft Dynamics Master VAR. QBS group is growing rapidly, we now have over 350 Microsoft Dynamics partners in 15 countries. This award will give a boost to our organisation, and is a clear evidence that the strategy is showing success. It also is a great foundation for further success for both our partners and our own organisation.”

Microsoft Partner Network changes competencies (MPN Evolution)

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Microsoft is changing its program for a large number of competencies (MPN Evolution). For now, this doesn’t affect Microsoft Dynamics NAV partners having an active ERP competency, but it does have consequences for other competencies such as CRM.

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You can read more about MPN Evolution on Microsoft Partner Network. There’s also a tool there with which you can see what the consequences are for your organisation and what steps to take to keep your competencies active.

More information about MPN Evolution

Microsoft WPC 2016: Webinar and Business report

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From 10 to 14 July the Microsoft Worldwide Partner Conference is once again being held, this time in Toronto Canada. WPC is the most important annual Microsoft partner event. Of course, QBS group will be there to hear from first hand about Microsoft’s plans for FY 16 and beyond.

We will inform you about WPC in two ways. Firstly, in a webinar on Tuesday 19 July – only five days after the event. In it, Guus Krabbenborg will update you on the most important plans of Microsoft for Dynamics partners. Register for this webinar now.

Secondly, we will also be writing our well known WPC Business Report this year, which will be available in the midst of August. This valuable report will be available for you as a QBS partner for free as part of your partnership with us. Non-QBS partners can receive the report on payment of a charge. For his report, Guus Krabbenborg has planned to do interviews with Paul White (Lead for Dynamics NAV) and Marko Perisic (R&D manager Dynamics NAV).

Microsoft Partner Network past competenties aan (MPN Evolution)

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Microsoft past voor een groot aantal competenties haar programma aan. Vooralsnog heeft dit geen gevolgen voor Microsoft Dynamics NAV, maar wel voor andere competenties zoals CRM.

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Meer informatie over MPN Evolution vindt u op Microsoft Partner Network. U vindt daar ook een handige tool om te bepalen welke gevolgen dit voor u heeft en wat u moet doen om up-to-date te blijven.

Meer informatie over MPN Evolution

5 online tips voor Microsoft Dynamics partners

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Of u nu een klein of groot bedrijf heeft, ook met minder grote budgetten kunt u online adverteren, inzicht krijgen in uw bezoekers en uw online vindbaarheid verbeteren. Onderstaand enkele tips voor een goede start of houvast in de snelle en fantastische online wereld.

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1. Goede werkende website

Het is misschien een open deur maar een goed werkende website is essentieel. Uw website is tenslotte uw online visitekaartje en een soort verlengde etalage. De eerste indruk van een site is vaak bepalend voor de beoordeling van de rest van uw site én daarmee de beoordeling van uw aanbod. Het zou zonde zijn, als datgene wat u wilt uitstralen niet tot uitdrukking komt op uw website. Denk hierbij niet alleen aan design, maar ook aan de juiste content en natuurlijk gebruiksvriendelijkheid.

2. Breng uw boodschap over met content

Het meest fascinerende van MKB en ZZP’ers is vaak de passie en de enorme drijfveer. Content is belangrijk om deze passie over te brengen. Uw verhaal en USP spelen daarbij een belangrijke rol. Tegelijkertijd kan het een hele uitdaging zijn om goede content te schrijven. U kunt er dan ook voor kiezen om dit uit te besteden aan bijvoorbeeld een tekstschrijver of studenten. Toch liever zelf aan de slag? Let dan op de volgende tips:

  • Begin met een aansprekende pagina titel met daarin het belangrijkste zoekwoord
  • Gebruik waar mogelijk opsommingen. Het liefst oneven en maximaal 7
  • Gebruik korte zinnen en tussenkopjes
  • Werk met korte alinea’s van 3 tot 6 regels, dit zorgt voor een scanbare tekst
  • Vermijd vaktaal en jargon
  • Denk en schrijf vanuit uw doelgroep

3. Verzamel referenties

Referenties kunnen uw product of dienst nog succesvoller maken. Het werkt tenslotte extra overtuigend wanneer anderen u aanraden. Een tip is om het woord ‘referentie’ te vermijden en klanten te vragen naar hun verhaal of ervaring. Mensen zijn gek op verhalen vertellen, zolang u ze er maar bij betrekt. Wellicht kunt u ook quotes of uitspraken op uw website benoemen van ontvangen complimenten op social media of e-mails. Enkele tips:

  • Zet aanhalingstekens aan het begin en einde van de referentie, hiermee geeft u aan dat het om een “quote” gaat
  • Herschrijf de referentie niet
  • Plaats ook negatieve of kritische referenties om wantrouwen te voorkomen
  • Plaats bij de referenties demografische variabelen (zoals naam, woonplaats, leeftijd, beroep, etc) zodat geïnteresseerden zich daar eventueel in kunnen herkennen

4. Doelgericht adverteren met Online Advertising

Met Online Advertising heeft u de mogelijkheid om uw zichtbaarheid in zoekmachines te vergroten. Klinkt allemaal heel spannend, maar het hoeft hier echt niet om grote bedragen te gaan. Door de targeting dusdanig goed in te stellen adverteert u namelijk heel gericht en bepaald u zelf wat u wilt uitgeven. Er is binnen Online Advertising dan ook geen maximum aan advertentie uitgaven waar u aan gebonden bent.
Om uw online adverteren een vliegende start te geven kunt u de hulp inschakelen van SEA specialisten. Zij kunnen u helpen een account op te zetten, te beheren en kunnen eventueel workshops geven voor de beste tips & tricks. Wilt u liever zelf het account beheren, dan kan dat uiteraard ook.

5. Onmisbaar in 2016: de mobiele website

Mobiele apparaten zijn tegenwoordig niet meer weg te denken uit onze samenleving. Dat heeft zo zijn effect op betere vindbaarheid, zeker als het gaat om lokale vindbaarheid. We gaan niet meer online, we leven online en kunnen elk moment van de dag iets op onze smartphone opzoeken of bestellen. Even snel een restaurant in de buurt opzoeken of online de prijs checken van die leuke schoenen, het kan allemaal. Hier komt ook de term showrooming vandaan wat betekent dat u eerst een product bekijkt in een fysieke winkel en deze vervolgens online aanschaft. Een ander gevolg is dat bezoekers bij fysieke winkels gerichter zijn geworden doordat ze al online gezocht hebben en hierdoor beter weten wat ze willen.

De verwachting is dat mobiel in 2016 een nog grotere invloed gaat hebben binnen de online wereld. Zo waren er vorig jaar al meer mobiele zoekopdrachten dan via de traditionele desktop en gebruikt maar liefst vier op de vijf consumenten hun smartphone om producten, diensten of winkels in de buurt te vinden. Deze bezoekers voeren dus lokale zoekopdrachten uit. Waar ze ook zijn. Daarnaast heeft Google al aangekondigd dat een mobiel vriendelijke website een factor wordt die meeweegt in uw zoekmachine ranking. Kortom: zorg dat u een mobiele website hebt!

Eén tip voor bij uw online advertising is om uw biedstrategie aan te passen voor mobiele bezoekers. Zo kunt u bijvoorbeeld minder bieden als uw site nog niet mobiel vriendelijk is en men online niet de gewenste actie kan uitvoeren. Heeft u ervaring in online adverteren dan kunt u met de volgende regel zien of u meer of minder kunt bieden voor online adverteren (zie dit overigens als een richtlijn):

Mobiele biedstrategie = (conversiepercentage voor mobiel / conversiepercentage voor desktops) – 1

Op deze manier zorgt u dat uw advertising campagnes ook op mobiel zo kostenefficiënt mogelijk zijn ingericht.

Vraag het een online specialist

Zoals u ziet biedt de online wereld volop kansen die doorslaggevend kunnen zijn bij het succes van uw bedrijf. Een doordachte aanpak is dus van belang om een goede start te maken. Vindt u het toch spannend om een begin te maken of heeft u vragen? Wij kunnen u in contact brengen met een online specialist. Neem contact op met QBS group om te kijken waar kansen liggen om uw online zichtbaarheid te vergroten en uw Marketing Quattro’s daarvoor in te zetten.

QBS group has joined the Microsoft® Cloud Solution Provider (Indirect CSP) program

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Recently, QBS group has become a Microsoft Indirect CSP Distributor. Only a selected number of distributors have been granted this exclusive status by Microsoft and we are very proud that we are now one of them.

“Having QBS group as an Indirect CSP if of great value for the complete Microsoft Dynamics Partner community”.
Michael Hartmann SMB Partner lead at Microsoft

For you as Microsoft Dynamics partner means that you can now order Dynamics CRM Online and Office 365 licences through QBS group. Which is convenient for you, since you will receive one purchase order for all licenses and we offer you support for these products. And of course you can benefit of our successful partner program with exclusief sercives which help you to increas you revenue and lower your costs.