• Bliv partner
  • Login
  • Danmark
    • Global
    • Belgique - Français
    • België - Nederlands
    • Deutschland
    • España
    • France
    • Italia
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Schweiz
    • Sverige
    • United Kingdom
  • Global Global Global en
  • Belgique - Français Belgique - Français Belgique - Français fr-be
  • België - Nederlands België - Nederlands België - Nederlands be
  • Danmark Danmark Danmark da
  • Deutschland Deutschland Deutschland de
  • España España España es
  • France France France fr
  • Italia Italia Italia it
  • Nederland Nederland Nederland nl
  • Norge Norge Norge no
  • Österreich Österreich Österreich at
  • Polska Polska Polska pl
  • Schweiz Schweiz Schweiz ch
  • Sverige Sverige Sverige sv
  • United Kingdom United Kingdom United Kingdom en-uk
QBS group
Menu
  • Infocenter
    • Referencer
    • Nyheder
    • Vores Blog
    • QBS Træningskatalog
    • Træninger med QBS Academy
    • Arrangementer & Workshops
    • Close
  • Løsninger
  • Services
    • Ready to Go for Dynamics 365 Business Central
    • Ready to Start Dynamics 365 Customer Engagement
    • QBS Academy
    • QBS Azure Services
    • Upgrade Services
    • Take the Lead
    • QBS Nordics – Marketing Services
    • Close
  • Program
    • Bliv partner
    • Indirect CSP
    • ISV Program
    • Vores partnere
    • Close
  • Om os
    • Om os
    • Karriere
    • Close
  • Kontakt
Bloggen er skrevet af:

Michael Hartmann

Tid til at læse:6 minutes
Del dette:
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Linkedin
  • Share by Mail
6 januar 2017

What is the Dynamics 365 opportunity

Du er her: Start » What is the Dynamics 365 opportunity

There is a lot of excitement but also question marks around Dynamics 365 Business Edition. In fact, there are many aspects that Dynamics 365 promises, like simpler pricing, simple licensing model, integration into Cloud Solution Program and others. I wanted to take opportunity to share what I believe is the biggest opportunity for us Dynamics partners with Dynamics 365.

Simply put, it is (finally) the opportunity to drastically reduce sales cycles and deployment cycles for a business application that covers most important business processes like financials, sales and marketing. Yet one might argue, that this is contra-productive to how most of Dynamics partners monetize, consulting customers though the sales cycle and invoice consultants that configure, customize and implement a Dynamics Business Solution. This conflict gets solved, if we look at it through two strategies that can complement our current business.

The Starting Point: Building Dynamics 365 Apps that give industry context

First of all I am convinced, that SMB’s that have 10-99 employees, which is main target group for Dynamics 365 Business Edition, will make faster decision for a business application if it is being presented in the industry context. This does not necessarily mean that the business application has to have deep vertical functionality, but it should immediately advertise that this solution is targeted to solve customers’ challenges. And these challenges typically happen in context of industry. Also worth while to note, that most SMB’s now tend to inform themselves through the web before they even speak to a partner. So the more a solution is presented in the industry context, the more likely a prospect takes next step and contacts the vendor.

Again, this is not same verticalization we typically need in mid market space. It can be templates that uses a certain industry terminology while using functionality that is common across all SMB customers. Given the lower degree of complexity this approach will require, you can even go into micro-verticals, e.g. not only provide solution for professional services, but for marketing agencies, event agencies, web agencies etc..

OPPORTUNITY 1: SELL DYNAMICS 365 AT SCALE

If you combine this “light” verticalization with the Dynamics 365 Business Edition simplified setup and implementation and include further IP to shorten the activation of the solution, like OneBizz, then you can really start to sell and activate Business Application at scale. And given the shorter, simplified sales cycle you can also engage sales channels that so far, could not handle a rather complex proposition with NAV or CRM Online.

OPPORTUNITY 2: UPSELL TO YOUR ESTABLISHED BUSINESS MODEL

In past 2 years I heard consistent feedback that typically customer start with set of functionality with NAV or CRM Online and doesn’t take long before they want to add functionality, integrate more business processes or connect to other systems. Which then propels the consumption of consultancy hours that you can invoice. This certainly will hold true for customers that take advantage of Dynamics 365 in future as well. Once they start with a more simplified Dynamics 365 solution, they will also explore additional opportunities that will not come “out of the box”, but where they need consultancy and support from a partner that understands how to optimize and integrate business processes.

Probably the best outcome is if you combine both opportunities, i.e. sell Dynamics 365 at scale and then take opportunity to upsell to your services.

The advantage of the Business Application Channel

If you agree that selling a business application in an industry context, helps driving volume, then questions is who is best positioned to provide this industry expertise. I have no doubt that especially our QBS partners are in “pole positions”. They have built deep knowledge about certain industries over the years. Not only do they speak the language of that vertical or industry, they also know what processes and what functionality is most critical to customers and hence they can also determine what benefits need to be highlighted to a given prospect. So I would place a big bet on our partners to enable both strategies and drive positive impact for entire eco-system.

How can we get practical?

At QBS group we are already preparing services for both scenarios, the verticalization and volume sales of Dynamics 365 as well as the upsell approach. These services as well as products such as OneBizz are all focused to enable you as partner to take advantage of the Dynamics opportunity, regardless if you are coming with a Microsoft Dynamics NAV, a Dynamics CRM Online background, with your self-developed solution, from one of Microsoft’s competitors or simply from productivity background with Office 365. We would love to have a dialogue with you and see how we can make above scenarios become reality for your business. So if you find that dialogue interesting, please contact QBS group one of our QBS subsidiaries.

Flere artikler

Måske er dette også noget for dig

Det siger andre om QBS group

  • Camilla Grabowski

    Nordic Marketing Manager

    ”iGlobe har på ét døgn migreret til Business Central, opnået fuld integration, og løsningen fremstår nu, som én samlet platform."

    Læs referencerne
  • Ferry Schrijnewerkers

    Owner en Co-founder at MKB365

    Since the start of our company 4 months ago, we have already completed 12 Dynamics 365 for Sales implementations.

    Læs referencerne
  • Everest

    "Vi har frigjort tid med avseende på licenshantering, support och leads”

    Læs referencerne
  • Asitis

    Jag kan definitivt säga att QBS överträffade mina förväntningar.

    Læs referencerne
  • Joaquim Antón Gimeno

    GRUPO CHOICE

    "Our relationship with QBS group allows us to improve our marketing strategy."

    Læs referencerne
  • Sofkia

    "Our alliance with QBS group has been very important in the development of our business strategy."

    Læs referencerne
  • VS Sistemas

    "QBS group helps us build our road to success."

    Læs referencerne
  • Berith Skov

    En effektiv vej til viden og til services, der løfter forretningen

    Læs referencerne
  • Herke ICT Group- Karing Buzing

    We are once again part of a NAV community.

    Læs referencerne
  • Owe Loonstra - Verito

    Manager Sales & Marketing

    The fact that we belong to a larger organisation gives our customers security.

    Læs referencerne
  • Adfocom - Jeroen Kersten

    Partner Care saved us a lot of time.

    Læs referencerne
  • Michael Francois Knudsen

    "QBS er en del af et større netværk, hvor partnere møder hinanden og kan dele erfaringer, viden og hjælpe hinanden på opgaver."

    Læs referencerne
  • Blisss - Dirko Wijers

    Without the help from QBS group we wouldn’t have succeeded.

    Læs referencerne

Program

  • Bliv partner
  • Indirect CSP
  • ISV Program
  • Vores Partnere

Infocenter

  • Referencer
  • Blogs
  • Træning
  • Arrangementer
  • Nyheder
  • Nyhedsbrev

Services

  • QBS Azure Services
  • Upgrade Services
  • Dynamics 365 Acceleration Program
  • QBS Academy

Følg QBS group

© Copyright QBS group 2023
  • Cookie Policy
  • Privacy Policy
“With AppSource, partners can get a much greater return on their IP” Michael Hartmann shares his vision for 2017
We are now Companial!

This is our old website, we’re now Companial.

The content on this page might be outdated.

Enjoy all the new information on our new website.

 

Go to Companial

Please complete the form

Contact us, please complete this form

Join QBS Group, please complete this form

Join QBS Group please complete the form

Sign up QBS Group Membership

Send me an email.
Microsoft’s Power platform - Webinar 11 February 2020

Please complete the form


If you are not seeing the form, please check your ad-blocker settings.

Download Center

Please complete the form

Please complete the form

Please complete the form

Register for this event
QBS
  • Danmark
    • Global
    • Belgique - Français
    • België - Nederlands
    • Deutschland
    • España
    • France
    • Italia
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Schweiz
    • Sverige
    • United Kingdom
  • Infocenter
    • Referencer
    • Nyheder
    • Vores Blog
    • QBS Træningskatalog
    • Træninger med QBS Academy
    • Arrangementer & Workshops
    • Back
  • Løsninger
  • Services
    • Ready to Go for Dynamics 365 Business Central
    • Ready to Start Dynamics 365 Customer Engagement
    • QBS Academy
    • QBS Azure Services
    • Upgrade Services
    • Take the Lead
    • QBS Nordics – Marketing Services
    • Back
  • Program
    • Bliv partner
    • Indirect CSP
    • ISV Program
    • Vores partnere
    • Back
  • Om os
    • Om os
    • Karriere
    • Back
  • Kontakt

This website uses Cookies to give you the best experience. Agreed by clicking the 'Accept' button. After you've clicked on "Accept" you accept Privacy Policy

Scroll to top