“Ever change a winning team”
Alex Ferguson, former football Manager of Manchester United
In this fast-paced world of IT, change is a constant factor. History has shown us that companies that adapt to change and even in times of enormous success were not afraid to rebuild their company, survived. This mantra is exactly what Alex Ferguson made a great coach. Sir Alex wasn’t afraid to constantly rebuild his football team. He had a very strong instinct to assess where his team was in the lifecycle and when it was time to say goodbye to some of the star players of that moment. The rest is history. 13 English league titles and another 25 domestic and international trophies.
So how far are you in your change process? Can you hold on to your ERP or CRM or Office365 approach? Or is time to at least have an answer on changing demands of customers and prospects for a blended solution where ERP, CRM and O365 live together?
There are many roads which in the end lead to Rome, but for what I have seen in the past 18 months there are 2 crucial success factors for Dynamics partners:
- determination to change
Building up a CRM practice next to your existing business is not a decision you should make overnight. But whenever you decide to jump into this domain, make sure you give it a real chance. Allocating a half sales person, a half consultant and zero marketing budget is not going to bring you anywhere. Don’t even start with it!
Make sure you give your people the time, tools, budget and attention to really make it happen. In this context I like the story about a new Microsoft CRM partner called MKB365. They made the choice to set-up a new Dynamics CRM entity next to their existing ERP (Exact) and Office365 business. They joined the first Wave of the Dynamics 365 for Sales Acceleration Program in The Netherlands and now 8 months later, 7 new D365 for Sales customers further, a brand-new office and many new names in the pipeline, they are proving that change and focus can pay off.
Just a couple of weeks away from eXtreme365, I wish you all a very constructive time in Dubrovnik and whenever you would like to understand how we can accelerate your Dynamics 365 for Sales business in your region, don’t hesitate to contact me via firstname.lastname@example.org.
Happy to meet you face to face in Croatia!
Richard de Goederen
Dynamics 365 for Sales – Acceleration Program Director at QBS group.