Take the Lead
Marketing
Sales
Strategic
Beskrivning
Take the Lead handlar om att hitta de rätta affärsmöjligheterna som passar er specifika målgrupp. Men kom ihåg att vi pratar inte om leads, utan om helt säljkvalificerade leads, det vill säga affärsmöjligheter. Med vårt marknadsföringsprogram Take the Lead leder vi trafik till portalen Business Software Navigator för val av programvara, där blivande kunder själva utför profiltester för att hitta en matchning med rätt lösning, bland de som rankas som QBS-partner. QBS group utför relevanta leadgenererande aktiviteter för att identifiera nya potentiella kunder – och kvalificera dessa innan de lämnar över säljkvalificerade leads till er.
Detaljer
Utmaningar
- Partners marknadsföringskompetens är ofta för begränsad för att de ska kunna skapa en välfungerande motor för leads och kundvård som understöder säljmålen.
- Att köra en digital kampanj riktad mot rätt bransch och målgrupp är ett dyrt och delikat åtagande som dränerar resurser utan att skapa några omedelbara resultat.
- Olika partner upplever ett enormt processglapp mellan marknadsföring och sälj, vilket avsevärt minskar effektiviteten i leadkonverteringen.
Lösning
- Ett körklart program för leadgenerering som ger er helt säljkvalificerade leads.
- Möjlighet att bearbeta varma leads till egna, exklusiva säljkvalificerade leads.
- Feedback från er QBS Business Software-konsult om benchmarking och kvalitet.
- En säljkompis och sparringpartner som håller kontakt med er och affärsmöjligheterna tills det är säkert att göra en överlämning.
- En positiv avkastning på investeringen när ni sluter ett avtal per år.
Resultat
- Effektivisera marknadsförings- och säljprocesser för att tilltala fler potentiella kunder, därefter sluta fler avtal, snabbare och till en lägre försäljningskostnad.
- Vi tillhandahåller bra affärsmöjligheter, inte leads.
- Ni kan bearbeta era egna leads till säljkvalificerade leads.
- Ni får inblick i affärsmöjligheternas processer för beslutsfattande, deras historik och era konkurrenter.
- Ingen risk; ni kan avvisa våra föreslagna affärsmöjligheter utan kostnad, vilket ger en otrolig avkastning på investeringen.
- Vi distribuerar endast till en QBS-partner (exklusivitet)!
Reviews
”Vi deltar i Take the Lead-programmet eftersom det är ett oerhört tidskrävande arbete att försöka hitta rätt leads. Den värdefulla tiden kan vi utnyttja mycket bättre genom att hjälpa våra befintliga kunder och ge dem support. Det är där vår styrka ligger. Genom Take the Lead-programmet får vi bra leads som redan är kvalificerade, vilket minskar tiden vi investerar i ett lead för att hjälpa dem med just deras affärsproblem. Vi vet i förväg vad en potentiell kund är ute efter och vilka flaskhalsarna är. Därför kan vi förutsäga vilka behov en potentiell kund har och leverera en perfekt lösning. I vårt fall har Take the Lead-programmet haft en mycket positiv effekt på vår verksamhet.”
Eddie Huizinga, ägare av Agiliq
Hur kan jag hjälpa dig?
Johan Lundkvist
Partner Account Manager
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