Take the Lead
Marketing
Sales
Strategic
Description
Take the Lead is all about finding the right opportunities that fit your specific target audience. Mind you; we are not talking about leads, but genuine Sales Qualified leads, aka Opportunities. With our marketing program Take the Lead we will be driving traffic to a software selector portal “Business Software Navigator”, where the soon-to-be-customer performs their own profiling for a match with the right solution, amongst the ranks of QBS partners. QBS group will run relevant lead generating activities to identify new potential prospects – and qualify these before handing over sales qualified leads in your hands.
Details
Challenges
- Partners often have limited Marketing capabilities to set up a solid lead and nurturing engine to support their Sales goals.
- Driving a digital campaign to address the right Industry and target group is an expensive and delicate endeavor, draining resources without creating immediate results.
- Various partners experience a massive process gap between Marketing and Sales, greatly diminishing the effectiveness of lead conversion.
Solution
- Turn-key lead generation program providing you with genuine SQLs.
- The ability to nurture your own warm leads into your own exclusive SQLs.
- Benchmarking and quality feedback from your QBS Business Software Consultant.
- A sales buddy and sparring partner that stays in contact with you and the opportunities until it is safe to hand-over.
- A positive ROI when winning 1 deal per year.
Results
- Streamline Marketing & Sales processes to attract more prospects, then close more deals, faster, at a lower cost of sale
- We deliver real opportunities, not leads
- You can have your own leads nurtured into SQLs
- You get insights into the opportunities’ decision making process, history and your competitors
- No risk; you can decline our proposed opportunities at no cost, inducing a fantastic ROI
- We distribute to 1 QBS partner only (exclusivity)!
Reviews
“We participate in the Take the Lead program because finding the right leads is a massive time-consuming activity. We can use that valuable time much better to help and support our current customers. That is where our true strength lies. Through the Take the Lead program, we get solid leads that are already qualified, which reduces the time we put in a lead to help them with their business issue. We know in advance what a potential customer is looking for and what the bottlenecks are. Therefore, we can anticipate on the needs of a potential customer and deliver a spot-on solution. In our case. the impact of the Take the Lead program on our business is very positive.”
Eddie Huizinga, Owner of Agiliq
How can I help you?
Mark Blackmore
Partner Account Manager
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