Take the Lead
Marketing
Sales
Strategic
Description
As a Dynamics Partner you need new business opportunities to guarantee continuity of your company. Investing in an effective lead generation process, can be a very costly and time-consuming process.
There are many ways to get your leads or opportunities. You can attend events, you can start with cold calling, you can buy leads, or you can start with advertising. Next to these, you need to do a proper follow-up of the leads to nurture them into opportunities and relevant practical business appointments. If you want to save these set-up and operating costs, we can help you.
Lead Generation for Dynamics Partners
With Take the Lead we can save you and your sales and marketing departments time and money. Take the Lead is a lead generation program, exclusively for QBS group partners. It is your ticket to well-nurtured relevant sales appointments (Sales Qualified Leads) that fit your target audience like a glove.
The QBS group Take the Lead program is an unique service, only available at QBS group. We offer the best sales opportunities that match your proposition. That is why we see up to 25% more conversion with our partners.
Together we decide, what leads fit best to your organisation. We will nurture the leads for you by guiding them through their buying cycle, until your potential customer is ready to engage.
We will only provide exclusive leads, so your lead is not given to another partner. And, when we hand-over an opportunity, that company is ready to start the conversation with you. In other words, you will only receive exclusive hot opportunities. And even after you have accepted the opportunity, we will provide you with high quality sales support to start engaging successfully.
Take the Lead can also start with nurturing your Pipeline
If you haven’t got the marketing nurture flow in place and you don’t have sales people who enjoy cold-calling endlessly, then Take the Lead is your choice!
Details
Challenges
- Partners lack a solid lead and nurturing engine to support their sales goals.
- Driving a digital campaign to address the right industry and target group is an expensive and delicate endeavor, draining resources without creating immediate results.
- Too much expensive sales effort is spent on leads that should be nurtured by marketing.
Solution
- Turn-key lead generation service providing you with genuine SQLs.
- The ability to nurture your own warm leads into your own exclusive SQLs.
- Benchmarking and quality feedback from your Business Software Consultant.
- A sales buddy and sparring partner that stays in contact with the opportunity and you until it is safe to hand-over.
- A positive ROI when winning 1 deal per year.
Results
- Hot leads that close faster.
- Leads are exclusive.
- Streamlined marketing and sales processes to attract more prospects, then close more deals, faster, at lower cost.
- You can have your own leads nurtured into SQLs.
- You get insights into the opportunities’ decision making process, history and your competitors.
- No risk; you can decline a proposed lead at no cost, inducing a fantastic ROI.
Success Factors
- Determine your market sweet spot in terms of:
- region
- functionality or specialism
- vertical or industry
- company size
- Manage sales on the sales process, not on the nurturing.
- Get excellent in qualifying leads.
- Focus on the hot leads you receive.
How it works
- Sign up and determine your sweet spot (partner profile).
- Enter your warm leads in the nurturing engine – they stay exclusively yours!
- Receive leads that you either accept or decline.
- Work with the Business Software Consultant to drive the hot lead through your sales cycle to a deal.
- Update your partner profile to keep receiving best matching leads.
Reviews
“Finding the right leads is a massive timeconsuming activity; we can use that time much better to help and support our customers. We got well-qualified leads that we could close faster than we were used to. We know in advance what a potential customer is looking for and what the bottlenecks are. Therefore, we can anticipate on the needs of a potential customer and deliver a spot-on solution. The impact of Take the Lead on our business is very positive.”
Eddie Huizinga, Owner of Agiliq
How can I help you?
QBS Group
Learn more about the Take the Lead program
Are you a Microsoft Dynamics reseller that is looking for qualified opportunities? Learn more about our Take the Lead Program.
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