Take the lead
Marketing
Sales
Strategic
Description
Le programme Take the lead permet de trouver les opportunités adaptées à votre public cible spécifique. Bien entendu, nous ne parlons pas de leads, mais de leads qualifiés commerciaux authentiques, c’est-à-dire d’opportunités. Grâce à notre programme marketing Take the Lead, nous amènerons des clients potentiels vers un portail de sélection logicielle « Business Software Navigator », là où le client en devenir établit son propre profil pour découvrir une correspondance avec la solution adaptée parmi les rangs de partenaires QBS. Le groupe QBS conduira les activités génératrices de leads pertinentes pour identifier de nouveaux prospects potentiels – et qualifier ces prospects avant de vous remettre des leads qualifiés commerciaux.
Détails
Défis
- Les partenaires ont souvent des capacités de marketing limitées pour mettre en place un moteur de lead et nourricier solide soutenant leurs objectifs commerciaux.
- Piloter une campagne numérique pour approcher l’industrie et le groupe cible appropriés constitue un effort coûteux et délicat, qui draine des ressources sans retourner de résultats immédiats.
- Divers partenaires font l’expérience d’un écart de processus massif entre le marketing et les ventes, ce qui réduit considérablement l’efficacité de la conversion des leads.
Solution
- Un programme de génération de leads clé en main vous apportant de véritables SQL.
- La possibilité de générer vos propres leads dans vos propres SQL exclusifs.
- Benchmarking et commentaires sur la qualité faits par votre consultant en logiciels commerciaux QBS.
- Un compagnon de ventes et un interlocuteur qui reste en contact avec vous et les opportunités jusqu’à ce que la passation puisse s’effectuer en toute sécurité.
- Un retour sur investissement positif lorsqu’un contrat par an est remporté.
Résultats
- Rationalisation des processus de marketing et commerciaux pour attirer plus de prospects, puis conclure plus de contrats, plus rapidement et à un coût de vente inférieur
- Nous offrons de réelles opportunités, et non pas des leads
- Vos propres leads peuvent être nourris dans des SQL
- Vous obtenez des informations sur le processus de prise de décision des opportunités, l’historique et vos concurrents
- Il n’y a aucun risque : vous pouvez décliner nos opportunités proposées sans coûts, y compris un retour sur investissement fantastique
- Nous distribuons à 1 partenaire QBS uniquement (exclusivité) !
Reviews
Nous participons au programme Take the Lead car trouver les leads pertinents nécessite un temps considérable. Nous pouvons exploiter ce temps précieux bien plus efficacement pour aider et soutenir nos clients actuels. C’est là que se concentre notre véritable force. À travers le programme Take the Lead, nous obtenons des leads solides, ce qui réduit le temps que nous consacrons à un lead pour l’aider à résoudre son problème commercial. Nous savons à l’avance ce que recherche un client potentiel et ce que sont les goulots d’étranglement. Nous pouvons de ce fait anticiper les besoins d’un client potentiel et proposer une solution idéale. Dans notre cas, l’impact du programme Take the Lead sur notre entreprise est très positif.
Eddie Huizinga, propriétaire d’Agiliq
Comment puis-je vous aider ?
Werner Schraepen
Partner Success Manager
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