Time to read: n.v.t.
9 March 2021
Get Insights from Microsoft about the directions of Business Central in the SMB Channel
Business Central
Dynamics 365
Strategic
Michael Hartman, CEO of QBS Group, interviewed Mike Morton, General Manager Dynamics 365 Business Central at Microsoft.
What’s next for Dynamics 365 Business Central On-Prem? Where does Microsoft see the current and future target market for Dynamics 365 Business Central and which related technologies / solution areas will become more important for Business Central partners? Those are only a couple of questions that were answered during this interview.
“The vast majority of innovation will be delivered on BC SaaS – but it’s a journey to get there.”
Hear in this video the critical questions answered. Mike Morton states, that there will be support for individual releases and there are scenarios to keep the support going, there is no lifecycle ending in sight for Business Central in the foreseeable future. Nevertheless, the differentiator in the market is the Cloud offering and the adoption of Dynamics partners to deliver digitalization to their customers. As an example, Morton mentioned the Microsoft Teams integration.
Microsoft believes in Cloud/SaaS as the best place in the long run for customers. As an intermediate step going from an On-Prem solution to a hosted environment is a big step forward in the right direction. Morton takes away the fear of the too frequent update cycles with the argument that there is a maximum of innovation aligned with a traditional update cycle, which keeps stability, trust and flexibility.
What is the positioning strategy of Microsoft for Business Central versus Finance & Operations, beside the fact of the respective target markets? How does the competition landscape look and last, but not least, looking to the future – what is planned within the next 18-24 months and what is Mike Morton’s advice to the partners? Watch here the full interview.
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