• Unirse
  • Login
  • España
    • Global
    • Belgique - Français
    • België - Nederlands
    • Danmark
    • Deutschland
    • France
    • Italia
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Schweiz
    • Sverige
    • United Kingdom
  • Global Global Global en
  • Belgique - Français Belgique - Français Belgique - Français fr-be
  • België - Nederlands België - Nederlands België - Nederlands be
  • Danmark Danmark Danmark da
  • Deutschland Deutschland Deutschland de
  • España España España es
  • France France France fr
  • Italia Italia Italia it
  • Nederland Nederland Nederland nl
  • Norge Norge Norge no
  • Österreich Österreich Österreich at
  • Polska Polska Polska pl
  • Schweiz Schweiz Schweiz ch
  • Sverige Sverige Sverige sv
  • United Kingdom United Kingdom United Kingdom en-uk
QBS group
Menu
  • Info Centre
    • Blogs
    • Events
    • News
    • References
    • Training
    • Close
  • Solutions
  • Servicios
    • Ready to Go para Dynamics 365 Business Central
    • Take the Lead
    • Servicios de actualización
    • QBS Academy
    • QBS Azure Services
    • Close
  • Programa para Partners
    • Ser partner
    • CSP Indirecto
    • Programa ISV
    • Nuestros partners
    • Close
  • Sobre nosotros
    • Visión, Misión y Estrategia
    • Trabaja con nosotros
    • Historia
    • Close
  • Contactar
Blog escrito por:

Sander van Leeuwen

Blog escrito por:5 minutes
Compartir esto:
  • Compartir en Facebook
  • Compartir en Twitter
  • Compartir en Google+
  • Compartir en Linkedin
  • Compartir por correo
10 marzo 2017

Get yourself a niche, in order to be successful

Tú estás aquí: Inicio » Get yourself a niche, in order to be successful

Dynamics 365

Marketing

Strategic

At QBS group we believe that our partners deserve the best; the best support, the best software and the best stories. This time we have asked one of our UK partners Elite Dynamics to share their thoughts and experiences with you on their journey to the cloud. On a rainy afternoon we spoke with Jamaine Campbell and asked him what he would suggest others who want to start their cloud business.

Jamaine Campbell on Elite Dynamics

We started Elite Dynamics back in November 2015. Before that I was already working as a Sales & Marketing Manager, Implementation support for a NAV bases vertical for the UK Caravan & holiday park- industry. In the UK alone there are approximately 4000 of these parks. As many of them are quite small the large investment for a full on-premise NAV suite surely narrowed the potential market.  I already wished to start the deployment of this software in an app, but the MD did not share my vision, so I set up a team with like-minded people who understood that the market is shifting. We changed the way we deploy our solutions and we can rely on Azure infrastructure services via QBS, which allows us to focus on the software components.

In order to have our solution implemented in more organisations than my previous employer did in the previous ten years, the answer was a simple rapid deployment of both the database, implementation but equally the back-end servers and associated services. How do we remove the CAPEX costs? The answer is simple: put it in the cloud! Our future is not in concentrating on such large implementations, but in deploying the same solution over and over again.

Our customers

We currently have 9 customers in both the UK as well as Canada, we can tackle both the lengthier on- premise implementations as well as the fast cloud implementations. Over half of our current customers use our solution in the cloud. We expect this to be a larger percentage in the future.

We distinguish between three types of customers: the large ones who own their own IT department, have the CAPEX budget to invest in the terminal servers, SQL servers, the hardware, etc. and often have a quite complex network which involves multiple applications that need to be integrated. They will usually go for the on-premise solution, because they have the infrastructure in place, support and they have the IT budget.

The second type of customers could be easily as large, but they do not have the IT budget nor the infrastructure in place, nor do they wish to put that amount of money into it. They are happy to have the software solution delivered to them as a pure app. In December 2015 we already had a request from a customer in Canada and within 1 day we managed to spin their server up. In a day we got them from zero to deployment and having their database up and running.

The third type of customer we identify is a multi-tenanted environment, the smaller of the vacation and caravan parks. They just want an affordable “off-the-shelf” solution, a pure hosted service. Elite Dynamics is pioneering with this multi-tenant environments.

Find yourself a niche market

By focusing on a specific industry it allows you to understand the requirements of that industry, to better understand your barriers, your constraints but also your USP’s. Having a niche market is surely helping us to gain such a great market position in a short period of time.

We still see many partners who focus on everything, but we believe actually finding and fully grasping a niche market is the way forward.

We still see many partners who focus on everything, but we believe actually finding and fully grasping a niche market is the way forward. It surely helps if no competitors have selected this market yet and if there is a budget to be spent on your solution. After the UK market we are also looking at other native English speaking areas, such as Canada, United States and New Zealand.

Removing the cost of infrastructure

If you are looking for a quick implementation at a lower entry point, you need to remove the cost of infrastructure: in many cases the cost of infrastructure can be greater than the Dynamics NAV and server licenses. In a marketspace that is already sensitive to price, doubling the cost is not an option. The whole NAV environment is a lot more technical then it was 10 years ago, also adding additional costs for support. Remove the requirements, skills and knowledge around the infrastructure.  Let that whole 24/7 uptime become somebody else’s problem, as well as the whole SQL licensing part and focus on delivering a NAV application as an app.

Take the emotions out of it

When moving from on-premise to cloud, you have to make sure you take the emotions out of it. ERP is all about emotion and on-premise is well established over decades. It somehow acts as a “comfort blanket”. People prefer to have 50 servers in a room over having 1000 servers in a well secured and temperature-controlled area.

For us moving to a cloud-based model was a logical step.  Out of the 4000 caravan and holiday parks only 20 could afford the investment in hardware, software and support that is needed in an on- premise situation.

Some final words

We feel we have a responsibility to our staff, our customers as well as to ourselves to do the right thing. In our vision we want to stay focused on quality over quantity and focus on what we do best. We believe this will help us grow and be the dominant player in the UK market in a few years as well as open up the international market of caravan and holiday parks.  We could not have done this without the help of QBS and in our case the help of Andy De Rosa, our Channel Manager. He is there for us when we need him. Having a trusted partner such as QBS surely helps us a lot.

Want to become successful in the cloud with Dynamics 365?
Start now with the Dynamics 365 Acceleration Program.

Dynamics 365 Acceleration Program

Want to become successful in the cloud with Dynamics 365? Start now with the Dynamics 365 Acceleration Program.

More Info

Más artículos

Esto también le puede interesar

  • 1ClickFactory and QBS Group Merge to Form Companial, an International Network of Microsoft Dynamics Partners

    1ClickFactory and QBS Group merge to provide additional service […]

  • Strategic Partnership QBS Group and 1Clickfactory with Plataan

    Plataan, based in Hasselt, Belgium and QBS Group, headquartered […]

  • Dynamics 365 Update Webcast 1 July 2021

    This series of webcasts is intended to share the […]

  • Dynamics 365 Update Webcast 27 May 2021

    This series of webcasts is intended to share the […]

  • Ready to Start – Dynamics 365 Business Central
  • Dynamics 365 CRM Update Webcast 11 May 2020

    Get the latest insights from Microsoft Dynamics 365 CRM […]

  • Update on Dynamics 365 Business Central 13 June 2019

    This series of webinars is intended to share the […]

  • Update on Dynamics 365 Business Central 9 May 2019

    Watch here the Webinar update of the 9th of May 2019.

  • Update on Dynamics 365 Business Central 11 April 2019

    This series of webinars is intended to share the […]

  • How to inspire your customers as an IT Business Partner?

    These days, IT innovation develops faster than ever before […]

  • Update on Dynamics 365 Business Central 14 March 2019

    Technical update and License update 1 April 2109

  • INGRAVIKA sobre el programa Take The Lead

    Queremos compartir el éxito que está teniendo nuestro partner […]

  • White Paper – Microsoft Dynamics 365 the perfect platform for digital transformation in the mid-market

    At QBS group we’re all about Dynamics partners – […]

  • Update on Dynamics 365 Business Central 7 February 2019

    This series of webinars is intended to share the […]

  • Ready to Start Microsoft Dynamics 365 Customer Engagement
  • Ready to Go – Validation workshop
  • Ready to Go para Dynamics 365 Business Central
  • Dynamics 365 for Sales Acceleration Program – Reference MKB365

    MKB365 has set up a separate business model for implementation […]

  • “¡Al fin!”

    “¡Al fin!” Está fue una de las reacciones de […]

  • Highlights from eXtreme 365 EMEA 2018

    Get all the highlights of eXtreme 365 EMEA 2018 and watch this 6 minutes video.

  • Dynamics 365 Acceleration Program nos ha facilitado adquirir la perspectiva global de implementación de Dynamics 365 for Sales.

    Sofkia Consultoría y Desarrollo “Dentro del proceso de mejora […]

  • What can Dynamics CRM Partners expect from eXtreme365 EMEA 2018?

    eXtreme 365 is the annual event for Microsoft Dynamics […]

  • The evolution of Dynamics 365 opens the door for new opportunities

    Being a Dynamics CRM partner today is like dancing on a volcano – far from boring!

  • “Por si alguna vez cambiaste un equipo ganador”

    “Por si alguna vez cambiaste un equipo ganador” Alex […]

  • Looking back at 2017

    A medida que cerramos el ejercicio de 2017, empezamos […]

  • ¿Necesito un blog?

    Si quieres conseguir la máxima visibilidad en canales digitales (y justo ahora […]

  • GDPR … and what now ?

    Starting from 25 May 2018 there is going to be a […]

  • Stand and Deliver, your customers will be mine!

    Upgrade your Customers NOW! Or Someone else WILL.

  • Position NAV as stepping stone for more Dynamics 365 ‘Tenerife’ deals

    Since the introduction of the Dynamics 365 Business Edition in the US and Canada late 2016, the position of Dynamics NAV is under pressure! Competitors took the chance to position NAV as an old-fashioned solution and that’s a direct threat to your NAV business!

  • Entrevista exclusiva con Jeff Edwards Director de ERP Channel Strategy Microsoft

    "Si eres un partner de ERP que no vende CRM y no te centras en los verticales en 2018, no sé lo que estás haciendo"

  • Servicios de actualización
  • Dynamics 365 Acceleration Program
  • Take the Lead
  • Programa ISV

    Como ISV, su actividad principal consiste en desarrollar y […]

  • CSP Indirecto

    Como partner de Microsoft, está considerando colaborar con un […]

  • DIRECTIONS EMEA 2017 business report is available now!

    Never before it was so important for Dynamics partners […]

  • Business Edition ya no existe – ¡Larga vida a Tenerife!

    Nuestro equipo acaba de volver de Directions en Madrid. […]

  • Directions EMEA 2017 in Madrid: Microsoft shares core beliefs that Dynamics SMB partners can embrace

    As a longtime Microsoft-observer with a perspective geared toward […]

  • QBS Academy
  • Our Build or Buy Agenda

    When I joined QBS group a year back, it […]

  • Directions EMEA 2017 Madrid

    Find here all the information you as Microsoft Reseller […]

  • Reflections on this weeks announcements from Microsoft

    One of our founders summarized this week plain and […]

  • El modelo de CSP Directo es como un Iceberg

    En QBS creemos que nuestros partners merecen lo mejor. […]

  • Siempre al día con tu negocio Dynamics

    A medida que Microsoft cambia y el mercado evoluciona: […]

  • General Data Protection Regulations (GDPR) – a Microsoft perspective

    The EU General Data Protection Regulation (GDPR) is the […]

  • 11 grandes historias para partners de Microsoft Dynamics

    Quisiera compartir algunas de mis impresiones iniciales en el […]

  • What Dynamics Partners can expect from Inspire 2017

    Microsoft is on the move! Ever since the start […]

  • 7 razones para vender NAV

    ¡Hoy Dynamics NAV se encuentra en una posición interesante! […]

  • Dynamics NAV Development: Extensions or Extinction?

    No one wants to be a dinosaur, it does […]

  • Do you know your new competitors with Dynamics 365 for Financials?

    The new kids-on-the-block with outsell you on Dynamics 365 […]

  • ¿Utilizas el Marketing como el botón de pánico?

    Si así es, definitivamente no eres el único. Se […]

  • ¿Ser partner? Ahora o nunca

    En una presentación reciente de Microsoft, me sorprendió saber […]

  • What is the Microsoft Cloud Solution Provider Program (Microsoft CSP)

    The Microsoft Cloud Solution Provider Program (CSP) enables partners to directly manage their entire Microsoft cloud customer lifecycle.

  • Dynamics 365 Business Edition: Opportunity or Threat

    Microsoft will be launching Dynamics 365 Business Edition in […]

  • Grupo Choice sobre Servicios de Marketing

    Choice es un grupo empresarial con más de 20 […]

  • “Nuestra alianza con QBS group ha sido fundamental para el desarrollo de nuestra estrategia de negocio.”

    En Sofkia sabemos que no hay dos negocios iguales […]

  • VS Sistemas “QBS group nos ayuda a construir el camino hacia el éxito”

    La estrategia de VS Sistemas consiste en mejorar sus […]

  • C2IT Business Solutions sobre QBS group

    C2IT Business Solutions es parte de C2IT A/ S. […]

  • 10 TIPS to improve your website

    In today’s “new world”, Marketing is the new sales. […]

  • After Directions EMEA 2016, Microsoft Dynamics NAV partners face crucial decisions on their future

    As a longtime Microsoft-observer with a perspective geared toward […]

  • QBS group helps you to really understand CSP!

    The new Cloud Solution Provider (CSP) program is going […]

  • Making winners out of users

    Do you want to bring more value to your […]

  • WPC 2016 Notebook: A look back at 11 big stories for Microsoft Dynamics partners

    As a longtime WPC-observer with a perspective geared toward […]

  • What is the Microsoft CSP Program?

    In order to be successful in a Cloud first, […]

  • Formar parte de una comunidad más grande, transmite seguridad a nuestros clientes.

    Verito ofrece Microsoft Dynamics NAV a organizaciones benéficas y […]

  • Adfocom “Partner Care saved us a lot of time.”

    Adfocom is an IT service provider based in Alphen […]

  • Make Money Using ISV Solutions

    Nowadays, as a Microsoft Dynamics partner you can’t do […]

  • Sin la ayuda de QBS group no hubiésemos tenido éxito

    Blisss es un distribuidor holandés de Microsoft Dynamics NAV. […]

  • Creative Ways of Dealing with Your Capacity Problem

    A lot of Microsoft Dynamics partners are dealing with […]

  • How to survive Mobilegeddon?

    On the 21st of April 2015, Google released a […]

Qué opinan sobre QBS group

  • ANA RUIZ ILLANA

    Directora de Marketing de Intuit (Ingravika)

    "Nuestro ratio de efectividad con Take The Lead es por el momento del 100%. Los leads que hemos recibido son ahora clientes"

    Read the reference case
  • Ferry Schrijnewerkers

    Owner en Co-founder at MKB365

    Since the start of our company 4 months ago, we have already completed 12 Dynamics 365 for Sales implementations.

    Read the reference case
  • Read the reference case
  • Joaquim Antón Gimeno

    GRUPO CHOICE

    "Nuestra relación con QBS group nos permite mejorar nuestra estrategia de Marketing."

    Read the reference case
  • "Nuestra alianza con QBS group ha sido fundamental para el desarrollo de nuestra estrategia de negocio."

    Read the reference case
  • "QBS group nos ayuda a construir el camino hacia el éxito."

    Read the reference case
  • Berith Skov

    “Estamos muy satisfechos con los servicios que ofrece o gestiona QBS group."

    Read the reference case
  • Ahora volvemos a formar parte de una comunidad NAV.

    Read the reference case
  • Formar parte de una comunidad más grande, transmite seguridad a nuestros clientes.

    Read the reference case
  • Adfocom - Jeroen Kersten

    Partner Care saved us a lot of time.

    Read the reference case
  • Blisss - Dirko Wijers

    Sin la ayuda de QBS group no hubiésemos tenido éxito

    Read the reference case

Programa

  • Ser partner
  • CSP Indirecto
  • Programa ISV
  • Nuestros Partners

Info Centre

  • References
  • Blog
  • Training
  • Event
  • News

Servicios

  • QBS Azure Services
  • Servicios de actualización
  • Dynamics 365 Acceleration Program
  • QBS Academy

Follow QBS group

© Copyright QBS group 2023
  • Cookie Policy
  • Privacy Policy
Part 2 – Microsoft Dynamics Development Preview Part 3 – Microsoft Dynamics Development Preview
We are now Companial!

This is our old website, we’re now Companial.

The content on this page might be outdated.

Enjoy all the new information on our new website.

 

Go to Companial

Please complete the form

Contact us, please complete this form

Join QBS Group, please complete this form

Join QBS Group please complete the form

Sign up QBS Group Membership

Send me an email.
Please complete the form


If you are not seeing the form, please check your ad-blocker settings.

Microsoft’s Power platform - Webinar 12 November 2019 - Austria

Download Center

Please complete the form

Please complete the form

Please complete the form

Register for this event
QBS
  • España
    • Global
    • Belgique - Français
    • België - Nederlands
    • Danmark
    • Deutschland
    • France
    • Italia
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Schweiz
    • Sverige
    • United Kingdom
  • Info Centre
    • Blogs
    • Events
    • News
    • References
    • Training
    • Back
  • Solutions
  • Servicios
    • Ready to Go para Dynamics 365 Business Central
    • Take the Lead
    • Servicios de actualización
    • QBS Academy
    • QBS Azure Services
    • Back
  • Programa para Partners
    • Ser partner
    • CSP Indirecto
    • Programa ISV
    • Nuestros partners
    • Back
  • Sobre nosotros
    • Visión, Misión y Estrategia
    • Trabaja con nosotros
    • Historia
    • Back
  • Contactar

This website uses Cookies to give you the best experience. Agreed by clicking the 'Accept' button. After you've clicked on "Accept" you accept Privacy Policy

Desplazarse hacia arriba