• Companial
  • Become a QBS Group member
    • Why to Partner with QBS?
    • CRM & Platform
    • ERP
  • Companial Partner Portal
  • QBS Academy
  • Global
    • Belgique - Français
    • België - Nederlands
    • Danmark
    • Deutschland
    • España
    • France
    • Italia
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Schweiz
    • Sverige
    • United Kingdom
  • Global Global Global en
  • Belgique - Français Belgique - Français Belgique - Français fr-be
  • België - Nederlands België - Nederlands België - Nederlands be
  • Danmark Danmark Danmark da
  • Deutschland Deutschland Deutschland de
  • España España España es
  • France France France fr
  • Italia Italia Italia it
  • Nederland Nederland Nederland nl
  • Norge Norge Norge no
  • Österreich Österreich Österreich at
  • Polska Polska Polska pl
  • Schweiz Schweiz Schweiz ch
  • Sverige Sverige Sverige sv
  • United Kingdom United Kingdom United Kingdom en-uk
QBS group
Menu
  • Info Centre
    • Blogs
    • Events
    • News
    • References
    • Training
    • Close
  • Solutions
  • Services
    • QBS Marketplace
    • Ready to Start – Dynamics 365 Business Central
    • Ready to Start Dynamics 365 Customer Engagement
    • Ready to Go for Dynamics 365 Business Central
    • Ready to Go Activate and Accelerate Program for Dynamics 365 Business Central ISVs
    • Take the Lead
    • Upgrade Services
    • QBS Academy
    • QBS Azure Services
    • Close
  • Partner Program
    • Become a partner
    • Indirect CSP
    • ISV Program
    • Close
  • About us
    • About QBS group
    • Vision, Mission and Strategy
    • Timeline
    • Management team
    • Our Partners
    • Career
    • Close
  • Contact
Blog written by:

Daniëlle Hulst

Time to read: 5 minutes
Share this:
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Linkedin
  • Share by Mail
16 January 2018

But do I really need to blog?

You are here: Home » But do I really need to blog?

Marketing

QBS group

If you want to be noticed and visible online (and this is not the time to go “nah – don’t think so”), then first of all you need an effective and optimized website – but let’s say you have that.

How do you then best go about attracting visitors and ultimately clients to your site? Well – the very best way is to have someone else point in your direction and say “they can help you” – as unbiased ambassadors will always beat direct commercials, but the next best thing is to establish yourself as being knowledgeable – so that people seek you out for advice. How to do that? Blogging is an excellent way to get your knowledge in eye-sight of your clients.

The added bonus is that, done correctly, publishing blog articles will earn you the title of “published author” on Google. Happy days! The more valuable articles you share through your blog, the higher you will be in the search results and that’s what you want.

With blogging you increase the chance of attracting attention – as you stand out among the many paid commercials. Blogging allows you to engage with like- minded people, build a relationship and in the world of business hopefully gain a future customer. Imagine the time (and therefore money) it would cost to share your knowledge one-to-one with prospects. Blogging is free advertising. A win-win.

How do you ensure that your blog is being read? Here are my 10 tips to ensure that your blog gets viewed and most importantly read.

1. Make titles as stimulating as possible (think of headlines, what attracts your eye first and what makes you want to read further?)

With the title of your article you draw the reader to you and you stimulate them to click through. The tantalizing title must of course fit in with the article otherwise the reader is disappointed. You can use the following tips when drawing up your blog title.

  • Use emotion
  • Name the problem and the solution
  • Use important keywords
  • Ask a Question
  • Use irony (a little provoke or you can lure your reader out of the tent)

2. Make the article scannable

Make sure your reader can determine at a glance what your blog is about. You do that by choosing a clear structure

  1. Use summaries
  2. Keep the paragraphs and your sentences short (SEO does not like long and fuzzy sentences)
  3. Use subheadings (good for SEO)
  4. Use a striking layout (bold and italicized words)
  5. Use white space (which provides more overview).
  6. Use images

3. Use more than 300 words

Google likes longer articles and valuable information. The longer an article is, the sooner the search engine will return this article in the search results. With a long article, the chances are that there is a lot of valuable information in it.

4. Keep it simple, but do not make it simpler than it is (read: jargon is fun for colleagues but customers cannot always get that much)

As an expert, you know the terms that are often used within your field, but do not sprinkle with them all the time. Find a mode between expert and Jip and Janneke languages. Tip: Before you read it give your blog  to your partner or a friend who is not in your field, and ask them to read to see if they understand everything.

5. Create conversation / interaction

Conversation / interaction is the most important thing you want to create on your blog. Do not just focus on sending your message but help and inform people with your blog. Start a conversation or substantive discussion by asking a question of your reader. Is this clear? Yet? Or do I say something weird now? Agree or disagree? What do you think? etc.

You may have written such a beautiful and interesting article but if no question is asked the only reactions you will get are thumbs and likes.

6. Ask intermediate questions in your blog

Your reader cannot answer questions that you ask. By asking questions in your article, the reader is already in the answer mode. These interim questions lower the threshold to answer the call to action (see point 10) at the end of your article. This increases the chance that your reader leaves a comment or takes action.

7. In addition to knowledge, interesting information and good news, share disappointments and less good news

That makes the image your reader has of you more real. Stories that provide recognition have the most impact. An experience does not necessarily have to be your experience, it can also be someone else’s experience, but you recognize the situation and you can empathize with it. Share your own story, your mistakes, learning moments and your successes. You also lower the threshold for people to respond and contact you. You connect faster with the other person. Just like in real life. What were the moments when you really had a connection with someone?

8. Work in your story from small to large

Start with a small example and work it out. Put it in a context. Make it funny, expand it. You can also divide your story across multiple blogs, but make sure you actually post it if you promise that to your readers. Follow up is important and you also run the risk of not appearing reliably if you do not comply with your agreements.

9. Move in your reader

There is no one type of reader, everyone uses information in a different way. Roughly you could divide them into four types:

  • Passive recipient (29% of people); it has no time to read and only reads headlines.
  • Digital snacker (31% of people); reads everything a bit, all day long. What he or she reads must be especially accessible.
  • Enthusiastic traditional reader (20% of people); this reader reads everything in detail. Reads four newspapers and takes the time.
  • The busy viewer (20% of people); Critical reader looking for background and interpretation, reads various types of channels and forms an opinion on this basis. Does not have a lot of time, so content should be good and fast to read.

(source: https://www.emerce.nl/cc?_r=/research/vier-typen-nieuwsconsumenten-aanpreekt)

10. Always use a ‘Call to action’ (CTA) at the bottom of your blog

With this you ask the reader to take action. For example:

  • ask a question about the content of your blog
  • announce an event
  • offer a product
  • indicate that people can contact you if they have questions.

Finally

I guess you are thinking ‘wow that is a lot of work’  Well yes that’s right it is! But what did you expect? If you want to get and keep the attention of your target audience, then you have to put in the time and effort. The advantage of blogging is (if you do it smartly) that your blog can last for years and thus can always be available and read by  your target audience and attract them to you.

Even I find it  difficult sometimesand that ‘divine inspiration’ is a myth for many people, so I have one last tip for you: Use the creativity and capacity of a pro and spend it.

MORE ARTICLES

You may also find this interesting

  • Directions EMEA: Moving to Dynamics 365 Business Central SaaS: How to Deliver a Thriving Revenue Stream

    The Microsoft Dynamics 365 Business Central SaaS customer base […]

  • Directions EMEA in Milan and we as QBS Group will be there!

    It was a tough year without meeting each other […]

  • QBS Group has been announced 8th time in a row by Microsoft for Inner Circle for Microsoft Business Applications 2021/22.

    QBS Group has achieved the prestigious 2021/2022 Inner Circle […]

  • Get the latest insights at the Directions EMEA 2020 and get inspired by QBS Group.

    Directions4Partners Virtual 2020 is focusing on bringing state-of-the-art keynotes […]

  • Closer Cooperation between QBS Group and 1Click Factory

    As of September, Soren Fink Jensen, CEO of 1ClickFactory […]

  • QBS Group is announced by Microsoft for Inner Circle for Microsoft Business Applications 2020/21

    QBS Group has achieved the prestigious 2020/2021 Inner Circle […]

  • UPDATE – QBS Group support through the COVID-19 outbreak

    On this page, we will be collecting all the […]

  • When Revenue Generation Hits the Top of the Agenda

    (To download the article in pdf format: Revenue Generation Top […]

  • Getting ready for Inspire 2019

    Representing the QBS partner community. Being a Microsoft (Dynamics) […]

  • The 7 secrets you must know to be successful with your Dynamics 365 App

    In 2019 we celebrate 30 years of the world […]

  • Interview on QBS group getting shareholder majority in 1ClickFactory

    QBS GROUP TAKES THE MAJORITY OF 1CLICKFACTORY SHARES Microsoft […]

  • Press release: QBS group becomes majority shareholder of 1ClickFactory

    Leusden, The Netherlands, April 2019   QBS group and […]

  • Business Software Consultants – a trusted advisor to customers

    “I want to make people happy!” Interview with Wesley […]

  • QBS group becomes the 1ClickFactory representative in Benelux

    1ClickFactory has, with effect from January 1, 2019, changed […]

  • Directions EMEA 2018 Business Report

    This unique report features a broad but insightful and independent business reporting on the happenings at DIRECTIONS EMEA 2018.

  • How to integrate Power BI in Dynamics 365 Customer Engagement dashboards

    You are well familiar in the world of ERP […]

  • Update Dynamics 365 Business Central

    This series of webinars is intended to share the […]

  • Hot news from Directions EMEA 2018

    Like every year, QBS group is attending Directions EMEA […]

  • We’re on the verge of something big – reflections on Directions EMEA 2018

    With Directions EMEA 2018 coming to an end, there […]

  • Introduction in D365 Marketing

    Dynamics 365 Marketing is the new kid on the […]

  • Dynamics 365 Business Central Explore Workshops
  • It’s that time of year again

    Dear Dynamics partners, It’s that time of year again, […]

  • The world is no longer black or white…

    ERP + CRM = Dynamics 365 = QBS group […]

  • The moment you stop learning, you stop leading…

    ‘Stagnation is to decline’ that is the motto. So […]

  • Business Report Directions EMEA 2018 – Reserve your copy now!

    Are you not able to attend Directions EMEA 2018 […]

  • Update Dynamics 365 Business Central

    This series of webinars is intended to share the […]

  • QBS group is growing!

    Even though the world is getting smaller all the […]

  • eLWIS Has Left the Building – Goodbye to Customization of ERP Systems

    If you are in the ERP-industry, you have undoubtedly […]

  • Microsoft partner success with Dynamics 365 Business Central: Building a high volume sales engine

    This spring saw the long-awaited release of Microsoft Dynamics […]

  • Overcoming no decision

    Who’s your worst competitor? You would think that your […]

  • The Strength of PowerApps: Accelerate your business with PowerApps

    A constant message during Inspire was about partners adding […]

  • QBS group achieves the 2018/2019 Inner Circle for Microsoft Business Applications

    Leusden, The Netherlands – August 1st, 2018 “QBS group is […]

  • Hot News from Inspire 2018

    Microsoft’s most important partner event of the year is […]

  • Thoughts from Inspire Day 3

    Today started with the keynote from Satya Nadella, and […]

  • Fresh from Inspire – we inform you about the latest and greatest in Microsoft’s Business applications product news

    The latest insights into the Microsoft’s Business applications product […]

  • Thoughts from Inspire Day 2

    Today started again with a keynote from Gavriella Schuster, […]

  • Thoughts from Inspire Day 1

    So, Inspire the largest Microsoft partner conference ever started […]

  • This is how we got posted on AppSource!

    QBS is constantly paying attention to help partners keep […]

  • Update Dynamics 365 Business Central

    This series of webinars is intended to share the […]

  • What happens in Vegas…

    Dear Microsoft Dynamics partners, It’s that time of year […]

  • Business Report Microsoft Inspire 2018 – Order your copy now!

    Here’s where QBS group can help you out. We […]

  • Update Dynamics 365 Business Central

    This series of webinars is intended to share the […]

  • It’s GDPR Day!

    Suddenly the calendar is almost on May 25 ’18 […]

  • Introduction into Microsoft Dynamics 365 for Project Service Automation (PSA).

    On this CRM Inspirational Webinar, Arjen Jansen will host an […]

  • The impact of the higher update frequency on customer satisfaction (and your own business!)

    Microsoft is moving all her business solutions into the […]

  • NAV posting procedures

    One of our partners requested some background information on […]

  • To upgrade or replace that is the question

    Dynamics 365 Business Central completes you customer dialogue In […]

  • Build your businesses muscle and keep fit (in the QBS gym).

    Don’t worry we are not suggesting here that you […]

  • Ready to Start Microsoft Dynamics 365 Customer Engagement program – Reference MKB365

    MKB365 has set up a separate business model for […]

  • Hot news from the eXtreme 365 EMEA event

    The most important Microsoft Dynamics partner event in the […]

  • Update on Dynamics 365 Business Central

      This series of webinars is intended to share […]

  • “Finally!”

    “Finally!” was one of the reactions I heard stated […]

  • The Cloud – Impact on Business Valuations

    The shift to the Cloud is well underway, and […]

  • What can Dynamics CRM Partners expect from eXtreme365 EMEA 2018?

    eXtreme 365 is the annual event for Microsoft Dynamics […]

  • How to effectively present your winning proposal

    Too often, proposals for new Microsoft Dynamics solutions are […]

  • The QBS Academy helps us by offering a practice-oriented program that is tailored to our needs as a Dynamics partner ….

    “The result of the QBS Academy is that our […]

  • The evolution of Dynamics 365 opens the door for new opportunities

    Being a Dynamics CRM partner today is like dancing on a volcano – far from boring!

  • The Dynamics 365 Acceleration Program has enabled us to acquire the global perspective of implementation of Dynamics 365 for Sales.

    Sofkia Consulting and development. “Within the process of continuous […]

  • MKB365 : “We are ready for Dynamics 365”

    “The result of the Dynamics 365 Acceleration Program is […]

  • “Ever change a winning team”

    “Ever change a winning team” Alex Ferguson, former football […]

  • Why should I care about IoT as an Microsoft D365/NAV partner?

    Adoption of Internet of Things solutions across industries continues […]

  • Creating the winning Quotation

    Your quotation is the first legal document in any […]

  • Looking back at 2017

    As we close our books on 2017, we start […]

  • 4 Business reasons to start a CRM practice

    Microsoft switches from single category products like Dynamics NAV […]

  • GDPR … and what now ?

    Starting from 25 May 2018 there is going to be a […]

  • Stand and Deliver, your customers will be mine!

    Upgrade your Customers NOW! Or Someone else WILL.

  • Position NAV as stepping stone for more Dynamics 365 ‘Tenerife’ deals

    Since the introduction of the Dynamics 365 Business Edition in the US and Canada late 2016, the position of Dynamics NAV is under pressure! Competitors took the chance to position NAV as an old-fashioned solution and that’s a direct threat to your NAV business!

  • Exclusive interview with Jeff Edwards Director for ERP Channel Strategy Microsoft

    “If you’re an ERP partner not selling CRM, and not having a focus on verticals in 2018 – I don’t know what you’re doing”

  • Dynamics 365 for Sales Acceleration Program
  • Take the Lead
  • Organisational Structure
  • DIRECTIONS EMEA 2017 business report is available now!

    Never before it was so important for Dynamics partners […]

  • QBS Academy
  • Slimstock and QBS group join forces to strengthen QBS partner capabilities

    Leusden, 21th of September 2017 Slimstock: market leader in inventory […]

  • Are you using marketing as a panic button?

    If you are, you are definitely not alone. This […]

  • Get yourself a niche, in order to be successful

    At QBS group we believe that our partners deserve […]

  • Grupo Choice about Marketing Services

    Choice is a business group which has more than […]

  • “Our alliance with QBS group has been very important in the development of our business strategy.”

    In Sofkia we know that there are not two […]

  • VS Sistemas “QBS group helps us build our road to success.”

    The strategy of VS Sistemas is to improve its […]

  • C2IT Business Solutions about QBS group

    C2IT Business Solutions is a part of C2IT A/S. […]

  • Indirect CSP for Microsoft Resellers

    As a Microsoft Reseller, you are considering to collaborate […]

  • 10 TIPS to improve your website

    In today’s “new world”, Marketing is the new sales. […]

  • WPC 2016 Notebook: A look back at 11 big stories for Microsoft Dynamics partners

    As a longtime WPC-observer with a perspective geared toward […]

  • The fact that we belong to a larger organisation gives our customers security.

    Verito delivers Microsoft Dynamics NAV to charity organisations and […]

  • Adfocom “Partner Care saved us a lot of time.”

    Adfocom is an IT service provider based in Alphen […]

  • How to survive Mobilegeddon?

    On the 21st of April 2015, Google released a […]

What people say about QBS Group

  • Giuseppe Sica

    CEO at Info Studi

    We’ve published a Business App for Dynamics 365 Business Central: QBS partnership joined a key role and so we are the first in Ita

    Read the reference case
  • Ferry Schrijnewerkers

    Owner en Co-founder at MKB365

    Since the start of our company 4 months ago, we have already completed 12 Dynamics 365 for Sales implementations.

    Read the reference case
  • Jan Penning

    Managing Director

    The QBS Academy helps us by offering a practice-oriented program that is tailored to our needs as a Dynamics partner.

    Read the reference case
  • Ricardo Cartagena

    CEO

    The Dynamics 365 Acceleration Program has enabled us to acquire the global perspective of implementation of Dynamics 365 for Sales

    Read the reference case
  • Ronald Hoek

    Co-founder MKB365

    "We are ready for Dynamics 365"

    Read the reference case
  • Joaquim Antón Gimeno

    GRUPO CHOICE

    "Our relationship with QBS group allows us to improve our marketing strategy."

    Read the reference case
  • Sofkia

    "Our alliance with QBS group has been very important in the development of our business strategy."

    Read the reference case
  • VS Sistemas

    "QBS group helps us build our road to success."

    Read the reference case
  • Berith Skov - C2IT Business Solutions

    “We are very satisfied with the services provided by and through QBS group."

    Read the reference case
  • Herke ICT Group- Karing Buzing

    We are once again part of a NAV community.

    Read the reference case
  • Owe Loonstra - Verito

    Manager Sales & Marketing

    The fact that we belong to a larger organisation gives our customers security.

    Read the reference case
  • Adfocom - Jeroen Kersten

    Partner Care saved us a lot of time.

    Read the reference case
  • NavAzure - Michael Francois Knudsen

    “It is important to me, that I through QBS become part of a greater network, where partners can share experience"

    Read the reference case
  • Blisss - Dirko Wijers

    Without the help from QBS group we wouldn’t have succeeded.

    Read the reference case

Program

  • Become a partner
  • Indirect CSP for Microsoft Resellers
  • ISV Program
  • Our Partners
  • Contact

Info Centre

  • References
  • Blog
  • Training
  • Event
  • News
  • Newsletter

Services

  • Dynamics 365 for Sales Acceleration Program
  • Upgrade Services
  • QBS Academy
  • QBS Azure Services

Follow QBS group

© Copyright QBS group 2023
  • Cookie Policy
  • Privacy Policy
What’s new NAV 2018 Looking back at 2017
We are now Companial!

This is our old website, we’re now Companial.

The content on this page might be outdated.

Enjoy all the new information on our new website.

 

Go to Companial

Please complete the form

Contact us, please complete this form

Join QBS Group, please complete this form

Join QBS Group please complete the form

Join QBS Group, please complete the form

Sign up QBS Group Membership

Send me an email.
Please complete the form


If you are not seeing the form, please check your ad-blocker settings.

Microsoft’s Power platform - Webinar 12 November 2019 - Austria

Download Center

Please complete the form

Please complete the form

Please complete the form

Register for this event
QBS
  • Global
    • Belgique - Français
    • België - Nederlands
    • Danmark
    • Deutschland
    • España
    • France
    • Italia
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Schweiz
    • Sverige
    • United Kingdom
  • Info Centre
    • Blogs
    • Events
    • News
    • References
    • Training
    • Back
  • Solutions
  • Services
    • QBS Marketplace
    • Ready to Start – Dynamics 365 Business Central
    • Ready to Start Dynamics 365 Customer Engagement
    • Ready to Go for Dynamics 365 Business Central
    • Ready to Go Activate and Accelerate Program for Dynamics 365 Business Central ISVs
    • Take the Lead
    • Upgrade Services
    • QBS Academy
    • QBS Azure Services
    • Back
  • Partner Program
    • Become a partner
    • Indirect CSP
    • ISV Program
    • Back
  • About us
    • About QBS group
    • Vision, Mission and Strategy
    • Timeline
    • Management team
    • Our Partners
    • Career
    • Back
  • Contact

This website uses Cookies to give you the best experience. Agreed by clicking the 'Accept' button. After you've clicked on "Accept" you accept QBS group Privacy Statement.

Scroll to top