Blog written by:
Raymond van Kranenburg
Time to read: 3 minutes
22 May 2018
It’s GDPR Day!
Marketing
QBS group
Sales
Strategic
Suddenly the calendar is almost on May 25 ’18 and the day that GDPR law comes into effect, and as the current Zuckerberg/Facebook case clearly shows – this is something that people care about – people don’t want to be just “data” anymore – and they definitely want to take back ownership of their own data!
No stress because as of 25 May 2018 we are all compliant, right? Maybe an exaggerated statement, but with only one day to go, it’s time for action!
On the positive side because of GDPR, Europe has an unambiguous legislation for all EU countries and citizens. Thanks to the General Data Protection Regulation, our personal data is no longer exposed to over-ambitious Database Managers or smart Marketers. Companies are now forced to be totally transparent around how they collect, use and store data – and they are responsible for enforcing this with their employees.
And saying that we are definitely not excluding ourselves. Because – honestly – for years we have all been busy scraping together data. Data that we could manipulate, data that we could investigate on, data that we could influence… We now have to stop that blind data hunting and start treating data with the severity and cautiousness it deserves.
But then again – back to the overwhelming part: how do we do it? One step at a time! We don’t want to lie: this is a time consuming project to become GDPR compliant – but by reviewing your processes critically, “dusting off” everything gives us a golden opportunity to boost our effectiveness in data usage
So where do you need to start? Very simple: at the beginning!
So, this is all about data, so the starting point has been found. Mapping which data you collect, with which departments and especially why and with what! Document how you as a company governs your processes and create data privacy announcements that can reassure those individuals having data sitting with you.
Finally – a good idea is also to be advised by a specialized lawyer. There is a complicated legislation behind GDPR and to avoid any liabilities, consulting a legal specialist would be advisable.
But do not wait any longer – start your GDPR journey NOW!
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